Manager, Marketing Operations, Campaigns & Emails

Caseware is one of Canada's original fintech companies, leading the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and availability in 16 different languages. Your role is to manage our global marketing automation solution and technology stack, ensuring smooth operations and data‑driven marketing. You will maintain database health, execute email and nurture programs, process and accelerate leads, support campaign setup and tracking, and contribute to marketing reporting and KPI monitoring. Full time, permanent. Remote position available to applicants residing and eligible to work in the United States. Responsibilities Database Management, Enrichment, and Engagement Work with operations teams to manage system workflows, address errors, and introduce new processes to improve operational efficiency for marketing data. Manage lead import processes and workflow management to ensure efficient distribution to commercial teams. Reporting and Analytics Create reports to measure funnel KPIs aligned with the Marketing Operations charter, including database growth and health, campaign KPIs, email performance, and marketing revenue targets. Provide campaign templates and dashboards that enable regional teams to meet reporting requirements. Build and manage dashboards and templates to deliver marketing performance insights to the global marketing team and external stakeholders. Marketing Technology Management Document and develop training materials, processes, updates, and best practices to enable team adoption and maximize tool usage. Workflows, Processes, and Optimization Leverage workflows and segmentation to drive efficient, targeted, and personalized campaigns and marketing programs. Email Marketing and Campaign Calendar Build and manage global email nurture programs; execute emails to support campaigns and product communications. Own and manage the end‑to‑end campaign calendar, ensuring all deliverables and milestones are clearly defined, tracked, and met. Drive weekly planning and execution cadence, keeping the team aligned on upcoming priorities and weekly deliverables. Maintain accountability across cross‑functional teams to ensure deadlines, dependencies, and commitments are met. Proactively identify risks, bottlenecks, and schedule conflicts, and recommend adjustments to keep campaigns on track. Manage and optimize work tracking in Monday.com, including boards, timelines, dependencies, and status reporting. Provide clear visibility into campaign progress, timelines, and execution status for stakeholders. Qualifications Bachelor’s degree in business, marketing, or data science. 5+ years of experience in Marketing Operations, automation, performance reporting, or a related field. A strategic mindset with the ability to scale processes, workflows, and business needs while maintaining standardization. 5+ years of experience as a global administrator for Salesforce Marketing Cloud, managing integrations and workflows. Experience leading projects involving journey mapping, lead flow/scoring, and nurture programs. Proven experience managing integrated marketing campaign calendars, deliverables, and milestone‑based execution. A strong analytical mindset, with the ability to integrate and analyze data across multiple sources. Hands‑on experience with project management tools (preferably Monday.com) to manage workflows, dependencies, and reporting. Demonstrated ability to coordinate multiple workstreams and stakeholders in a fast‑paced environment. Excellent organizational and communication skills, with a detail‑oriented and execution‑focused mindset. Benefits Innovation at our core – work with cutting‑edge technology in accounting and financial reporting. A collaborative culture where ideas are valued and knowledge sharing is encouraged. Work‑life balance – flexible work options, remote opportunities, and generous time‑off policies. Competitive compensation, including salary and comprehensive benefits. Impactful work – your contributions directly affect how our clients manage financial processes. Recognition and rewards – performance bonuses and opportunities for career growth. Global opportunities – work on international projects and collaborate with a diverse team. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations, please let us know. #J-18808-Ljbffr Medium