Performance Marketing Manager - Southeast Region

Job Summary:

The Performance Marketing Manager at The Erosion Company (TEC) is responsible for driving revenue growth and new customer acquisition through data-driven marketing strategies. This role owns the development and execution of performance marketing initiatives that generate qualified leads, build a strong sales pipeline, and directly contribute to revenue across the Southeast region.

Serving as a strategic partner to Sales and Operations leadership, this position collaborates closely with General Managers, Vice Presidents, and sales teams to identify high-value opportunities, optimize lead flow, and improve conversion rates. The Performance Marketing Manager is accountable for delivering measurable outcomes, including pipeline growth, cost per lead, and marketing-sourced revenue.

The ideal candidate is highly analytical, results-driven, and focused on continuous optimization. They thrive in fast-paced environments and are motivated by performance metrics, with a strong ability to align marketing efforts directly to revenue goals and sales success within the construction industry.

Key Responsibilities:

• Plan and execute targeted, ROI-driven marketing campaigns across the Southeast region
• Manage paid and outbound acquisition channels to drive lead generation and pipeline growth
• Leverage industry platforms such as:
• ConstructConnect
• PlanHub
• Salesforce
• Proactively identify, track, and advance new business opportunities
• Analyze performance data to continuously optimize campaigns and improve results
• Refine audience targeting and messaging to enhance lead quality and conversion rates
• Maximize return on marketing investment (ROI) through ongoing testing and optimization
• Partner with sales leadership to improve lead flow, follow-up, and pipeline conversion
• Monitor and report on key performance metrics, including CPL, pipeline growth, and revenue contribution

Required Qualifications:

• 3-5 years of experience in performance marketing, sales support, or business operations
• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
• Strong attention to detail and organizational skills
• Proficiency in Microsoft Office (especially Excel and Outlook)
• Strong communication skills and a proactive, results-oriented mindset
• Demonstrated focus on sales and revenue generation

Preferred Qualifications:

• Experience with CRM systems (e.g., Salesforce)
• Familiarity with construction or B2B industry tools (ConstructConnect, PlanHub, etc.)
• Experience with digital marketing, paid media, or lead generation campaigns
• Familiarity with social media platforms and email marketing tools

TEC Offers:

• Competitive compensation package
• Comprehensive benefits package including health, dental, vision, and 401(k)
• Paid time off and company holidays
• Initial and ongoing training
• Opportunities for advancement within a growing organization

The Erosion Company is an Equal Opportunity Employer (M/F/V/D).

Equal Opportunity Employer, including disabled and veterans.