Marketing Campaign Specialist

Eightfold is a global leader in an AI-native enterprise talent platform, trusted by the world’s largest & most respected Fortune 500 organizations. Our platform is built from the ground up, operating at scale across Azure and AWS, deployed in multiple regions globally, including IL4-compliant environments for the US Government, supporting users in 100+ countries and 30+ languages. Today, Eightfold is at the forefront of agentic AI, delivering intelligent agents that actively drive outcomes across hiring and talent workflows, while much of the industry is still experimenting with prototypes. Backed by over $410M in funding and valued at $2B+, we are defining the next era of agentic talent systems.What sets Eightfold apart is not just the technology & our mission, but the team behind it. We are a deeply technical, execution-driven organization that values ownership, collaboration, and high standards. Our engineers, product leaders, and go-to-market teams work closely together — in person and across functions — to build systems that scale in the real world. If you’re excited to work on hard problems, move with urgency, raise the bar every day, and help build agentic systems that transform how the world works, Eightfold is the place to do it.About the RoleWe’re looking for a Marketing Campaign Specialist who can use AI tools end to end to plan, build, and optimize campaigns for our agentic AI solutions for enterprises. You’ll own integrated campaigns across email, paid, web, and events, using platforms like Perplexity, Claude (Anthropic), and ChatGPT to research audiences, generate assets, orchestrate automations, and continuously improve performance.ResponsibilitiesYou will “own the full campaign lifecycle, with AI in the loop at every stage”:Plan and execute integrated campaigns (email, paid media, webinars, events, website) to drive pipeline and product adoption for our agentic AI offerings.Use AI tools (Perplexity, Claude, ChatGPT, Gemini) for market research, audience insights, and campaign ideation, including persona pain points, messaging angles, and competitive positioning.Draft and refine campaign assets with AI assistance: email sequences, landing pages, ad copy, nurture tracks, and event promotions, working closely with content and design.Build and manage campaign workflows in our marketing automation and CRM stack (Marketo plus Salesforce), including segmentation, lead routing rules, and scoring logic.Set up, QA, and launch campaigns end to end: list pulls, UTM tracking, form/landing page setup, testing, and post-launch monitoring.Use AI agents and analytics to monitor performance, generate insights, and recommend optimizations on subject lines, offers, creative, and audience segments.Maintain a prompt and agent playbook documenting effective prompts, workflows, and automations that other marketers can reuse.Partner with demand gen, product marketing, sales, and marketing operations to align campaigns with product launches, ABM programs, and sales motions.Stay current on AI marketing trends and emerging tools, test new capabilities, and propose new AI-powered use cases for our marketing programs.What "AI-powered" means in this roleGiven you’re in an AI-first org, it helps to be concrete:Research and insights: Use AI tools to run deep research on markets, accounts, and personas, then synthesize findings into campaign briefs.Content production: Use ChatGPT/Claude to generate first drafts of emails, ad variants, webinar outlines, and nurture trees, then edit for quality and brand alignment.Agentic workflows: Collaborate with marketing ops to define and run AI agents that handle tasks like audience segmentation, performance summaries, and experiment proposals.Experimentation: Use AI to propose and prioritize A/B tests, analyze results, and recommend next steps.This is not a ‘prompt button pusher’ role – you’ll design and run AI-assisted workflows that improve speed, quality, and outcomes across the entire funnel.Qualifications1–3 years of experience in B2B marketing, demand generation, or campaign management (internships and co-op experience welcome).Hands-on experience running campaigns in at least one marketing automation platform (e.g., HubSpot, Marketo, Pardot) and working with a CRM such as Salesforce.Demonstrated experience using AI tools like ChatGPT, Claude, Perplexity, Gemini or similar to support research, content creation, and/or campaign operations.Understanding of multi-touch funnels, lead lifecycle stages, and key SaaS metrics (MQL, SQL, opportunity, pipeline, revenue).Comfortable working with data: building lists, reading dashboards, interpreting basic performance reports, and making recommendations.Strong writing and editing skills, especially for email and web copy.Detail-oriented and process-driven, with the ability to manage multiple campaigns and deadlines simultaneously.Curiosity and a builder mindset – you like experimenting with new tools, automations, and workflows.Clear written and verbal communication skills and a collaborative, service-oriented mindset when partnering with marketing, sales, and operations teams.Nice to HavesExperience marketing AI, SaaS, or enterprise software products.Exposure to agentic AI, AI agents for marketing, or similar autonomy-oriented AI concepts.Familiarity with A/B testing, attribution reporting, and common B2B sales motions (ABM, product-led growth, partner-led).We are a team of self-starters who excel in their fields. We believe in giving you responsibility, not a task. We want you to have ownership and pride in your work and see your work's positive impact on your colleagues, our customers, and the world. We believe in providing transparency and support so you can do the best work of your career.Hybrid Work @ Eightfold: At Eightfold, we believe our best work happens when we collaborate closely, learn from one another, and build together. We follow a hybrid work model that combines flexibility with a strong emphasis on in-person collaboration to foster innovation, culture, and rapid execution.Employees based near our Santa Clara, London, Bangalore, and Noida offices are expected to work from the office three days per week, as we believe regular in-person engagement is essential to how we build high-impact products and strong teams.Eightfold.ai provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. Experience our comprehensive benefits with family medical, vision and dental coverage, a competitive base salary, and eligibility for equity awards and discretionary bonuses or commissions.Please note that this role is only available in our HQ office in Santa Clara, CA. This role is hybrid. *Please note this role is open to SF Bay Area only and categorized as hybrid. The base salary range below is provided for pay transparency. Base pay is only one piece of our total compensation package as this role may be eligible for bonuses and equity awards. Compensation varies depending on a number of factors including qualifications, skills, competencies, and experience. Zone is determined by location. Zone A (SF Bay Area, CA): Base Salary Range: $85,000 to $115,000Our customer stories- Press- Department:Marketing