Marketing Manager

Job Description

Job Description

Description:

Position Overview:

The Marketing Manager will serve as the strategic driver behind 88 Tactical’s brand visibility, membership growth, and overall marketing performance. This role combines creativity and data-driven strategy to expand our member base, elevate our market presence, and strengthen engagement across all channels — from digital and social media to events and partnerships.

This position requires a visionary leader with hands-on expertise in campaign strategy, advertising (including paid media), and brand storytelling. You’ll oversee all marketing functions, lead a small but mighty team, and work collaboratively with leadership to align marketing initiatives with company goals.

Key Responsibilities:

Membership Growth & Market Strategy

• Develop and execute comprehensive marketing strategies that drive membership acquisition, retention, and engagement.
• Identify and target key market segments using data insights and customer behavior analysis.
• Partner with the membership and events teams to create campaigns that convert leads and maximize ROI.

Advertising & Brand Awareness

• Oversee the development and management of advertising campaigns (digital, print, and broadcast).
• Plan and optimize paid media strategies , including Google Ads, Meta, and other platforms.
• Maintain a consistent and compelling brand voice across all marketing channels and materials.

Social Media & Digital Presence

• Lead the strategy for social media growth, engagement, and brand storytelling.
• Manage paid and organic social campaigns, influencer collaborations, and community engagement initiatives.
• Analyze performance metrics and adjust strategies to continually improve reach and engagement.

Content & Creative Direction

• Guide the creation of impactful content — including video, photo, print, and digital assets — that highlight the 88 Tactical experience.
• Ensure all creative aligns with brand standards and enhances member perception.

Leadership & Collaboration

• Lead and mentor marketing staff, fostering a collaborative, performance-driven environment.
• Partner with internal departments to ensure marketing efforts support operational and financial goals.
• Oversee external marketing vendors, agencies, and media relationships.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred).
• 7+ years of progressive marketing experience, with at least 3 years in a leadership role.
• Proven success in membership-based or lifestyle brand marketing.
• Strong understanding of digital marketing analytics, audience segmentation, and campaign optimization.
• Expertise in paid advertising platforms (Google Ads, Meta Business Suite, etc.).
• Excellent leadership, communication, and project management skills.

Benefits:

· Full-time employees are eligible for benefit packages

· Life Insurance, STD & LTD – paid for by the company

· 401(k) with IMMEDIATE 4% company match and vesting

· PTO plan

· Discounts in Pro Shop & Founders Club

· Complimentary training classes & range

· 24/7 access to Fitness Center

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