Associate Director, Digital Campaigns & Engagement

Your Key Responsibilities Location: Anywhere in Country At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. Americas Consulting Communications & Engagement Associate Director – Digital Campaigns & Platforms The Opportunity Americas Consulting is evolving quickly, driven by AI, technology and new ways of working. As a Consulting Communications & Engagement Associate Director, you will lead digital campaigns and channel experiences that keep the Consulting business informed, engaged and equipped to act on what’s ahead. Reporting to the Consulting Communications Leader, you will own digital campaign development, channel experience and engagement performance across Americas Consulting. You will blend strategic thinking, creative execution and data-driven decision-making to design and deliver compelling, multi-channel experiences that strengthen communications alignment, support Consulting’s priorities and drive employee understanding, motivation and action. Your Key Responsibilities Digital Strategy & Channel Experience Lead execution and refinement of the internal digital communications strategy for Americas Consulting, aligned to broader Consulting Communications priorities. Oversee core internal channels including intranet, newsletters, webcasts, podcasts, video and emerging platforms. Drive continuous modernization of channel experience, usability and visual storytelling standards. Establish and maintain channel governance and editorial discipline across digital touchpoints. Campaign Strategy & Execution Design and lead end-to-end, multi-channel digital campaigns aligned to established Consulting business priorities. Translate business objectives into immersive storytelling experiences that drive awareness, clarity and measurable engagement. Partner with initiative leads to ensure campaigns support transformation milestones and growth initiatives. Ensure consistent messaging reinforcement across digital channels. Creative Direction & Content Development Provide creative direction across digital content formats, ensuring high-quality, on-brand execution. Partner with designers, agencies and content producers to deliver visually compelling assets. Elevate storytelling approaches to enhance engagement while maintaining alignment with Consulting Communications strategy. Oversee editorial planning and channel cadence to ensure coordinated delivery. Measurement & Continuous Improvement Define and monitor digital engagement metrics, including reach, participation, content performance and sentiment indicators. Analyze performance data to inform continuous improvement and campaign optimization. Provide performance insights and recommendations to the Consulting Communications Leader and relevant stakeholders. Integrate employee listening insights into digital strategy refinements. Stakeholder Partnership Partner closely with the Consulting Communications Leader to ensure digital initiatives align to broader narrative direction. Collaborate with Consulting leaders, operations, HR and the broader BMC network to support coordinated execution. Collaborate with Consulting communicators and BMC stakeholders to ensure consistency and alignment. Mentor junior team members and contribute to capability building within the team. Skills & Attributes For Success Strong understanding of Consulting business priorities and growth drivers Proven experience leading enterprise digital engagement campaigns Strategic mindset paired with strong creative execution capability Expertise in multi-channel editorial management Data-driven approach to engagement optimization Ability to influence senior stakeholders in a matrixed environment Comfort operating in fast-paced, high-change environments High professional maturity and discretion Ideally, You’ll Also Have 10-12 years of experience in internal communications, digital engagement or employee experience Bachelor’s degree required; advanced degree preferred Experience leading digital content strategy in large, complex organizations Demonstrated success delivering measurable engagement outcomes Strong project management and stakeholder leadership capabilities Experience managing agency and creative partnerships What We Look For Experience supporting AI or digital transformation initiatives Familiarity with change management principles Experience modernizing communication platforms or ecosystems Knowledge of professional services business environments What We Offer You At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more. We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $130,500 to $251,200. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $156,600 to $285,400. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being. Are you ready to shape your future with confidence? Apply today. EY accepts applications for this position on an on-going basis. For those living in California, please click here for additional information. EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. EY | Building a better working world EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories. EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law. EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY’s Talent Shared Services Team (TSS) or email the TSS at View email address on click.appcast.io. #J-18808-Ljbffr EY