Creative Director

Location: Remote (global; must have hands-on North America market experience) Reports To: Domestic Market VP, with regular sync-ups to the President Opening Date: September 2026 | Expected Start: ASAP Job Description Lead paid UA creative strategy for all NA products: conception, briefing, and iteration for video ads, playable ads, static assets, and store assets. Build and drive a creative-testing framework: hypothesis-driven A/B testing, performance analysis, iteration loops. Collaborate closely with the UA team, interpret performance data, translate insights into creative direction. Manage and brief the internal creative team and external production partners. Define and maintain each product's brand voice, visual identity, and tone in the NA market. Lead creative development for social content, KOL/influencer marketing, seasonal events, and live ops. Develop GTM creative concepts for new game launches and major content updates. Qualifications 5+ years of creative-related experience in mobile games, including 2-3+ years of creative management/leadership. Portfolio covering both performance-ad (UA) creative and brand/content creative. Deep understanding of North America gamers and sports users. Strong data literacy: able to read UA performance dashboards and let data guide creative decisions. Experience serving/partnering with Chinese game vendors preferred. Able to collaborate remotely and cross-culturally with Asian (China) mid-platform teams. Self-driven, strong project-management instinct, able to run multiple creative workflows simultaneously. Must-Have Requirements 5+ years of creative-related experience in mobile games, including 2-3+ years of creative management/director experience. Deep understanding of NA gamer/sports-user preferences and creative tone. Collaborates efficiently, remotely, and cross-culturally with China (Asia) mid-platform teams. Bachelor's degree; English fluency. Hands-on sports-game-related project experience, with the project genuinely covering the North America market. Must be able to provide: intro to sports-game projects and UA/brand creative results achieved in NA; UA creative A/B testing and asset-iteration cases with data results (ROAS, CTR, etc.); cases of KOL, social-media, and version GTM launch creative orchestration; portfolio link covering UA performance ads + brand-content creative. Core threshold: sports-game project experience genuinely covering the NA market (track is locked on sports games); hands-on data-driven creative-iteration experience with closed-loop A/B testing based on ROAS/CPI. Preferred Qualifications End-to-end creative-orchestration experience in sports-competitive mobile games; experience at vendors such as EA, 2K Games, Zynga, First Touch Games preferred. Has served or partnered with Chinese game vendors/publishers. North America local creative agencies and freelancer networks. Understands UA placement logic; strong creative-to-performance-data closed-loop capability. Able to both set direction and get hands-on. Proficient in Chinese, to facilitate collaboration with the domestic mid-platform team. Disqualifying Criteria Pure brand creative with no UA/performance-ad creative experience. No sports-game industry background. Unable to use English as a working language. Purely domestic candidates with no North America market experience. Company Founded in 2013, is a Hong Kong-listed high-tech enterprise headquartered in Qianhai, Shenzhen, dedicated to sports-competitive mobile games. Holds official IP licenses from FIFPro, NBA, MLB, and multiple international football clubs. Core products include NBA Basketball Master, Football Master, and Top Club. #J-18808-Ljbffr Thomas Talent Network, LLC