General Manager

General Manager – Dash In

Position at Dash In

Location: 950 Bridford Pkwy & Guilford College Rd, Greensboro, NC (training may take place in Concord, NC)

Pay: $54,000 - $75,000 + 5% bonus opportunity annually

Position Type: Full-time | Salaried | Benefits Eligible

Job Purpose and Function

Join Dash In and lead a high-performing store team focused on exceptional guest experiences, operational excellence, and strong financial results. Dash In is part of the Wills Group, a family-owned company that has been in business since 1926 and is celebrating 100 years of serving customers and communities.

As General Manager, you will oversee all aspects of store operations, including team development, foodservice, inventory, merchandising, financial performance, safety, and brand standards. You will manage the store P&L, drive sales and profitability, and create a culture of accountability, service, and continuous improvement.

How You'll Make an Impact

• Team Leadership: Recruit, train, coach, and lead a high-performing team that consistently delivers an exceptional guest experience.
• Operational Excellence: Lead daily store operations while maintaining Dash In brand standards across service, cleanliness, merchandising, safety, and foodservice.
• Financial Performance: Manage the P&L and drive results across sales, margins, labor, inventory, and controllable expenses.
• Inventory and Retail Management: Manage ordering, inventory levels, merchandising, product placement, and loss prevention to maximize sales and profitability.
• Foodservice Leadership: Oversee foodservice operations, food safety, product quality, and execution while supporting strong food margins.
• Innovation and Improvement: Support new concepts, programs, processes, and foodservice innovations in a fast-paced, high-volume environment.
• Compliance and Quality: Maintain strong performance across food safety, guest experience, age verification, cash, and operational audits and inspections.

What We're Looking For

Qualifications and Experience

• High school diploma or equivalent (GED) required; associate or bachelor's degree in business or a related field preferred.
• 5+ years of leadership experience in a fast-paced, guest-focused environment such as retail, foodservice, hospitality, or convenience retail.
• 3+ years of experience leading a high-performing convenience store location preferred.
• ServSafe Certification.
• Proficiency with Microsoft Office 365 products.
• Ability to perform the essential functions of the position with or without reasonable accommodation.

Ideal Candidates Will Also Have

Experience with multi-unit management, a strong track record of customer service and operational results, and demonstrated success in convenience retail, hospitality, foodservice, or other high-volume guest-focused environments.

What Sets You Up for Success

• Leading and supervising
• Delivering results and meeting customer expectations
• Working with people
• Adapting and responding to change
• Deciding and initiating action
• Persuading and influencing

Schedule, Training, & Travel

• This role supports a 24/7 retail operation and requires schedule flexibility, including nights, weekends, and holidays based on business needs.
• The General Manager will remain accessible by business phone to support real-time store and team needs.
• Travel may be required to headquarters, other stores, retail markets, and training locations, including locations in Virginia, Maryland, and Delaware.
• Initial training may take place outside of the assigned store location; accommodations will be provided as needed.

Why You Should Join Dash In

Dash In is more than a convenience store. We combine freshly prepared food, fuel, retail, and exceptional service to create a modern and welcoming experience for our guests. As part of the Wills Group family of companies, Dash In is backed by an organization that has been serving customers and communities since 1926.

In 2026, Wills Group celebrates 100 years in business, built on a long-standing commitment to innovation, responsible leadership, community involvement, and creating opportunities for employees to learn, grow, and lead.

We are proud to be Great Place to Work Certified™ and recognized as one of Fortune's Best Workplaces in Retail™. If you are an experienced retail or hospitality leader looking to build a team, own the performance of your business, and grow your career with an established organization, this is an opportunity to make an impact with Dash In in Charlotte.

Benefits and Perks

We invest in our people with competitive benefits and opportunities designed to support your career, financial future, and overall well-being.

Benefits for All Employees

• Financial Well-being – Employer 401(k) with employer-matched contribution up to 7% and financial planning assistance.
• Career Growth – Advancement and professional development opportunities.
• Employee Discounts – Discounts on coffee, fountain beverages, fresh food, and car washes.

Additional Benefits for Full-Time Employees

• Paid Time Off – Vacation starting at 2 weeks, sick and personal leave, paid holidays, and an annual floating holiday.
• Paid Community Engagement – 2 paid community service days each year.
• Paid parental leave for new parents.
• Education and Development – Up to 100% tuition reimbursement, development programs, and certificate program assistance.
• Healthcare – Affordable medical, dental, and vision plans with a health savings account option.
• Insurance – Pet insurance, basic life insurance, and short- and long-term disability coverage.

Equal Opportunity Employer

Wills Group is an equal opportunity employer. Wills Group does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.