Proposal & Marketing Strategy Manager

Job Description

Job Description

ABOUT HEALTH MONITOR NETWORK

For over 40 years, Health Monitor Network has been the premier targeted healthcare marketing platform for the pharmaceutical and OTC industry. We operate the largest proprietary physician office network in the country — reaching more than 250,000 offices and 450,000+ healthcare professionals through omnichannel point-of-care (POC) educational programs.

Our in-house, award-winning content studio creates bespoke healthcare education that drives more productive patient-physician conversations at the moment that matters most. We deliver measurable ROI for leading pharma brands while empowering patients and HCPs with trusted, clinically relevant information.

This is a high-growth, PE-backed environment where your work has a direct impact on business outcomes.

If you are energized by complex marketing challenges, fast-moving timelines, and the opportunity to shape how leading pharma brands reach patients and providers — this is your role.

WHY THIS ROLE:

HMN’s RFP season is the most revenue-critical window of our year. The Proposal & Marketing Strategy Manager sits at the center of it translating complex pharmaceutical client needs into compelling, insight-driven proposals and integrated POC programs that win business.

You’ll work across Sales, Campaign Management, Editorial, and Production, with direct visibility to senior leadership and meaningful influence on how we show up with the most sophisticated pharma brands in the market.

WHAT YOU WILL DO:

RFP Response & Proposal Development

• Lead end-to-end RFP response for pharmaceutical clients analyzing briefs, developing strategic frameworks, and crafting persuasive, insight-driven proposals that differentiate HMN in competitive pitches.
• Write and design high-impact presentations, sell sheets, and client-ready materials that translate complex POC marketing concepts into clear, compelling narratives.
• Proactively develop speculative pitch concepts that get ahead of the RFP process, positioning HMN as a strategic thought partner rather than a reactive vendor.

Integrated Program Development

• Conceptualize and architect cross-platform POC marketing programs spanning custom content, digital campaigns, and HCP-targeted initiatives tailored to each client’s therapeutic area and brand objectives.
• Leverage data, market insights, and audience research to strengthen proposal narratives and inform program recommendations.
• Collaborate with internal teams to manage the HCP list-match process required for POC RFP submissions, ensuring accuracy and timeliness during peak RFP season.

Client & Internal Partnership

• Serve as a strategic marketing partner to Pharma and Network Sales teams, supporting client meetings, pitch presentations, and account planning.
• Build strong cross-functional relationships with Campaign Management, Production, and Editorial to develop solutions that are both creatively ambitious and operationally executable.
• Manage a high volume of concurrent deliverables with professionalism, urgency, and consistent quality particularly during peak RFP season.

WHAT YOU BRING:

Required

• 4–6 years of experience in marketing, proposal development, client solutions, or sales enablement ideally in healthcare, pharma, or health media.
• Exceptional proposal and presentation writing skills, with a portfolio demonstrating the ability to build persuasive, audience-tailored narratives.
• Proven ability to interpret complex client briefs and translate them into structured, differentiated marketing solutions.
• Strong proficiency in PowerPoint and Excel; comfortable working with data to build insights-driven recommendations.
• Experience managing multiple high-priority deliverables under tight deadlines in a fast-paced environment.
• Bachelor’s degree in marketing, communications, life sciences, or a related field.

Strongly Preferred

• Background in pharmaceutical, healthcare, or health media marketing with familiarity with HCP-targeting, point-of-care programs, or omnichannel health marketing.
• Experience with RFP response processes in a media, agency, or healthcare company context.
• Familiarity with list-match methodology or audience segmentation for HCP campaigns.
• Comfort presenting directly to clients or senior internal stakeholders.

ADA- Physical Demands Office Position

We are committed to providing equal employment opportunities to all employees and applicants, including individuals with disabilities. If you require reasonable accommodation during the application or interview process, please let us know. We will work with you to ensure that your needs are met in accordance with the Americans with Disabilities Act (ADA) and other applicable laws. While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel objects, tools, or controls; talk and hear. The employee regularly is required to walk and reach with hands. Employees frequently use computer keyboards, regularly travel both short and long distances via walking within the work site. The employee must regularly lift and/or move a laptop computer. Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus. Employees view computer monitors frequently.

Position Information

X Full-Time

Schedule/Hours: Mon-Fri/Hybrid/3 days in-office/9:00am-5:30pm