Account Executive, FAM

Account Executive, FAM

New York, NY

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today's world BOLD moves everything we do.

We are a collaborative mid-sized agency with a current opportunity for an Account Executive to join one of our leading consumer groups specializing in growing Food, Fitness, Wellness, and CPG.

What You'll Do:

• Project & Account Management: Lead the execution and management of small-to-medium scale activations, including comprehensive budget tracking, vendor management, and contract negotiation. Play a key role in supporting larger activations, events, and strategic partnerships. Oversee internal invoicing and financial processes to ensure smooth operations.
• Media Relations: Drive proactive media outreach and secure impactful coverage across top-tier outlets. Craft compelling narratives, including pitches, press releases, and key messages that resonate with diverse media. Develop and maintain a robust media pitch calendar. Cultivate and nurture strong relationships with key media contacts.
• Influencer Programming: Contribute to the strategic development of influencer programs, offering insights on content themes, creator verticals, and platform best practices. Identify, vet, and build comprehensive influencer rosters. Draft detailed influencer briefs and lead engaging briefings. Manage end-to-end influencer partnerships, from negotiation and contracting to ongoing relationship management. Oversee influencer tracking, budget reconciliation, and lead the content review process to ensure brand alignment. Stay abreast of emerging trends and platform innovations in the influencer landscape.
• Client Service: Draft clear and concise client communications. Own key discussion points and deliverables during ongoing client calls. Begin to proactively anticipate client needs, offering strategic insights and relevant updates beyond direct requests. Support the development of client presentations and reports.

What You'll Bring:

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• 3-4 years of demonstrated experience in public relations or integrated communications, with at least 1-2 years of agency experience strongly preferred.
• Proven understanding and hands-on experience with both traditional PR and influencer marketing.
• Exceptional written and verbal communication skills, with a keen eye for detail and strong presentation abilities.
• Highly organized with the proven ability to multitask, prioritize effectively, and manage multiple projects in a fast-paced environment.
• A proactive, solutions-oriented mindset and ability to take initiative with minimal oversight.
• Demonstrated ability to work both independently and collaboratively within a team-oriented environment.
• Strong analytical skills for tracking results and informing strategy.
• A love of food and passion for identifying food-related trends

What We'll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that's alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• SALARY: $56,000-65,000

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Location: New York Metropolitan area

Our Flexible Work Policy:

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.

For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.

If you plan on working remotely, we can accept applicants from the following states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington D.C.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.