Content Strategist

Lifecycle Marketing Manager

Our Global client in tech industry is seeking a Lifecycle Marketing Manager. Position: Lifecycle Marketing Manager Part-time role Location: Remote Contract duration: 6 months Pay Range: $40-49 on hourly basis Project Overview: The Lifecycle Marketing Manager owns the planning, journey logic, testing coordination, performance readouts, and optimization recommendations for automated lifecycle programs that move SMB advertisers through the funnel, from acquisition nurture through activation, onboarding, growth, retention, and reactivation. This person works within the approved lifecycle roadmap and strategic guardrails, partnering with Marketing Ops on implementation feasibility and governance. They are accountable for clear requirements, briefs, stakeholder alignment, launch readiness, measurement, and optimization recommendations

Profile: 4-6+ years in lifecycle, marketing, CRM, growth, demand gen, or email marketing. Strong segmentation, funnel, and experimentation instincts. Comfortable using performance data to diagnose issues and prioritize tests. Experience partnering with content, design, marketing ops, sales, and product teams in a contractor or agency capacity. Familiarity with HubSpot, Salesforce, lifecycle automation, and B2B/SMB funnels preferred.

Must-Haves Experience working in a marketing automation or CRM platform (ideally HubSpot) Journey mapping and lifecycle automation experience. Ability to define trigger-based journeys, nurture logic, onboarding flows, reactivation flows, and suppression/fatigue rules. Testing and optimization experience across subject lines, messaging, audience, CTA, timing, and journey paths. Comfort diagnosing funnel drop-offs and recommending journey improvements. Enough HubSpot/workflow fluency to partner intelligently with MOps and spot obvious setup or logic issues.

Nice-to-Haves HubSpot workflow experience specifically. Salesforce campaign/member/status familiarity. Email deliverability and list health experience. Experience with attribution, lead scoring, routing, or lifecycle stage governance. Experience with B2B, SMB, SaaS, ads, marketplaces, or self-serve activation funnels Russell Tobin offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors. Equal Employment Opportunity Russell Tobin is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law. Fair Chance Employment Russell Tobin is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances. Accommodations We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us. Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.