B2B Sales Account Executive

Title: Sales Account Executive Department: Sales Reports To: Director of Sales Supervisory Position: No FLSA Status: Exempt Employment Type: Full-Time Location: Hybrid/Lawrence, MA Salary: $100,000-$120,000 per year w/competitive on-target earnings opportunity. Babilou Family US is part of the global Babilou Family network and brings a local, community-focused approach to early childhood education through our Little Sprouts, Building Blocks, and Heartworks schools. We are looking for a proactive and collaborative team member who will support our mission and contribute meaningfully to this role. As a Sales Account Executive, you will drive new business growth by developing and closing B2B partnerships for onsite, near-site, and employer-sponsored early education programs. You will own the full sales cycle from prospecting through contract execution, building relationships with corporate partners, real estate developers, municipalities, and community organizations to expand access to high-quality early childhood education. Our work is guided by our educational approach, Sustainable Education®, which bridges research and daily practice to help children thrive and lay the foundation for lifelong learning. We’re in what we like to call the science of children. Everything we do is rooted in research about how young minds grow—how they learn, connect, and build the skills that last a lifetime. We also lead our HONOR values: Humility, Open-Mindedness, Nurture, Ownership, and Recognition. This guiding framework fosters an environment where educators, children, families, and partners feel valued, empowered, and inspired to grow. What We Will Achieve Together: Revenue Growth. Drive new B2B revenue through onsite, near-site, and employer-sponsored childcare partnerships, achieving annual signed contract value targets that contribute directly to organizational expansion goals. Partner of Choice. Build and maintain trusted relationships with corporate decision-makers, HR leaders, real estate partners, and community stakeholders, positioning Babilou Family as the premier early education partner of choice. Pipeline Excellence. Develop and maintain a robust, qualified sales pipeline through disciplined prospecting, RFP responses, and strategic deal progression to ensure consistent revenue growth. Strategic Execution. Navigate complex, multi-stakeholder sales cycles with precision, managing proposals, site evaluations, contract negotiations, and cross-functional coordination from initial outreach through signed agreement. What you’ll do: Identify, prospect, and develop new B2B sales opportunities with a primary focus on onsite and near-site employer-sponsored childcare programs, as well as broader partnership models including standalone center partnerships and community-based initiatives. Own and manage the full B2B sales cycle from lead generation and initial outreach through proposal development, contract negotiation, and deal closure with corporate employers, developers, and municipal partners. Build and nurture a qualified sales pipeline through proactive outreach, networking, industry events, cold calling, and strategic relationship development with key decision-makers including HR leaders, benefits managers, real estate developers, and community planners. Conduct site assessments, needs analyses, and feasibility evaluations for prospective onsite and near-site childcare center locations in collaboration with operations and development teams. Prepare and deliver compelling sales presentations, proposals, and RFP responses tailored to the specific needs of each prospective partner, clearly articulating the value proposition of Babilou Family’s early education programs. Collaborate cross-functionally with operations, marketing, finance, and center leadership teams to develop customized partnership solutions that align with both client needs and organizational capabilities. Track and manage all sales activity, pipeline progression, and deal status within the company CRM system, maintaining accurate and up-to-date records of contacts, opportunities, and forecasts. Develop and maintain deep knowledge of the early education industry, competitive landscape, regulatory environment, and employer-sponsored childcare trends to position Babilou Family as a thought leader in the market. Represent Babilou Family at industry conferences, trade shows, networking events, and community engagements to build brand awareness and generate new business leads. Provide regular reporting on pipeline health, deal progression, revenue forecasts, and market intelligence to the Director of Sales, contributing to strategic planning and goal setting. Support the transition of closed deals to operational teams, ensuring a smooth handoff and continued client satisfaction through the implementation phase. Other job-related duties or tasks as assigned. Required & Preferred Qualifications: Bachelor’s degree in Business, Marketing, Communications, or a related field (Required) 5+ years of B2B sales experience with a proven track record of meeting or exceeding revenue targets, preferably in education, childcare, real estate, or professional services (Required) Demonstrated experience managing complex, consultative sales cycles with multiple stakeholders and long lead times (Required) Experience in the early education, childcare, or education services industry (Preferred) Proficiency with CRM platforms (Salesforce, HubSpot, or equivalent) and Microsoft Office Suite (Required) Exceptional written and verbal communication skills with the ability to craft persuasive proposals and deliver compelling presentations to C-suite and senior-level audiences (Required) Valid driver’s license and willingness to travel regionally for client meetings and site visits (Required) Existing network of contacts in corporate HR, benefits, real estate development, or municipal government (Preferred) Work Environment & Physical Requirements: This is a field-based sales role with the following expectations: Ability to transport sales materials and presentation equipment as needed. Extended periods of computer and desk work for CRM management, proposal development, and virtual meetings, combined with on-site client visits and facility tours. Conduct site visits at active childcare centers and prospective locations where children, families, and staff are present. Travel regionally up to 50% of the time for client meetings, site assessments, and prospecting. Travel nationally up to 25% of the time for conferences, trade shows, and strategic partner meetings. Travel internationally on occasion for company events or global partner coordination. Benefits: Health benefits are available upon start date. Free Subscription to First Stop Health; receive ongoing care from doctors and prescribers through easy telehealth services. Up to 75% discount on your child’s tuition (Option for the initial $5,000 of tuition to be taken out of your paycheck before taxes through payroll deductions.) Comprehensive benefits package, including health, dental, vision, and pet insurance. 401k with company match. Tuition reimbursement. Career advancement and coaching. Additional Paid Time off and Holidays. Referral Program.

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