Paid Media Specialist

High10 Digital is searching for a Paid Media Specialist to support the planning, execution, optimization, and reporting of paid media campaigns for our regional and national clients. This role will work closely with the Director of Paid Media to manage campaigns across platforms such as Google Ads, Meta, LinkedIn, Pinterest, TikTok, YouTube, and other digital channels.Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.About High10 DigitalHigh10 is a thoughtfully assembled team of marketers, communicators, creators, planners, managers and optimizers who share a singular passion for helping our clients achieve tangible, measurable and sustainable results.We are a true full-service agency, with serious digital and social chops, storytelling prowess, website savvy and expertise across all forms of paid, owned and earned media. Need help with SEO, AIO or website UX? No problem. Need a robust multi-media brand campaign with web design and PR support? We've got you.Bottom line: no matter the size or scope of a project, High10 is Very Good For Business. And with this opportunity, we might just be Very Good For Your Career as well.Role OverviewThe ideal candidate is analytical, highly organized, detail-oriented, and comfortable managing multiple campaigns and deadlines at once. You should be able to review campaign performance, identify opportunities for improvement, and translate data into clear, actionable recommendations. You will assist with everything from campaign setup and quality assurance to budget monitoring, reporting, research, and ongoing optimization.To excel in this position, you must be willing to stay current on paid media trends, platform updates, targeting capabilities, and industry best practices. You should understand that successful paid media requires both thoughtful strategy and precise execution. This role is well suited for someone who enjoys problem-solving, working with data, learning new platforms, and helping clients achieve measurable business results.Your goal will be to help ensure campaigns are launched accurately, optimized consistently, and aligned with each client's objectives and key performance indicators.ResponsibilitiesResearch & Strategy SupportConduct keyword, audience, competitor, geographic, and industry research to support campaign planningAssist with the development, setup, launch, and ongoing management of paid media campaigns across Google Ads, Meta, LinkedIn, Pinterest, TikTok, YouTube, Reddit, and other relevant platformsStay informed about platform changes, new advertising products, industry trends, and paid media best practicesAssist with search query reviews, keyword expansion, negative keyword management, bid adjustments, audience refinement, placement reviews, and creative testingExecutionComplete campaign builds based on approved media strategies, budgets, targeting, creative, and messagingMonitor campaign budgets and pacing to ensure accounts remain on track throughout the monthReview campaign performance regularly and complete optimizations based on established goals and KPIsComplete detailed quality assurance checks before and after campaigns launchAssist with the implementation and verification of conversion tracking, pixels, platform events, and UTM parametersCoordinate with account management, creative, SEO, and other internal teams to gather campaign assets and meet launch deadlinesCommunicate platform requirements, creative specifications, and campaign needs clearly to internal team membersSupport additional paid media projects, research, audits, and business development opportunities as neededReporting & DocumentationCompile performance data and contribute insights for weekly, monthly, quarterly, and campaign-specific reportingIdentify performance trends, potential issues, and opportunities, escalating important findings to the Director of Paid MediaMaintain accurate campaign documentation, budget trackers, reporting files, and internal task-management systemsQualifications & Skills2–4 years of experience supporting or managing paid digital advertising campaignsWorking knowledge of Google Ads and Meta Ads ManagerUnderstanding of paid search, paid social, display, video, audience targeting, remarketing, and conversion-focused campaign strategiesStrong analytical skills and the ability to interpret campaign data, recognize trends, and make informed recommendationsExperience with keyword research, audience research, competitive analysis, and website analyticsUnderstanding of key paid media metrics, including impressions, clicks, click-through rate, cost per click, conversions, conversion rate, cost per conversion, and return on ad spendStrong attention xhyhwjd to detail and a commitment to campaign accuracyExcellent organizational and time-management skillsAbility to manage multiple client accounts, deadlines, and priorities simultaneouslyStrong written and verbal communication skillsAbility to follow established processes while also identifying opportunities to improve themWillingness to ask questions, accept feedback, and continue developing paid media expertiseProactive, dependable, and comfortable working both independently and collaborativelyDesired Skills (Nice to Have)Familiarity with additional platforms such as LinkedIn Campaign Manager, Pinterest, TikTok, YouTube, or programmatic advertising is a plusExperience with Google Analytics 4, Google Tag Manager, Data Studio, call-tracking platforms, or reporting dashboards is a plusRelevant Google, Meta, or other platform certifications are preferred but not requiredCompensation & BenefitsBase salary range: $40,000–$55,000Hybrid work schedule12 paid holidaysGenerous paid time offGroup healthcare insurance, including dental and visionSimple IRA plan with company matchingOngoing training and professional development supportWe value accountability, curiosity, proactive communication, and a willingness to step in wherever needed to help our clients and team succeed. If you are looking for a new challenge in a flexible, collaborative, and fast-paced work environment, High10 Digital may be the perfect fit for you.