Digital Media Specialist

Know your way around digital media campaigns—and know that buying ads is only half the job? You’ll fit right in. BCH is looking for an experienced Digital Media Specialist who knows how to turn audience insights, media data and smart strategy into paid media campaigns that perform. You’ll plan, buy, manage and optimize paid media across social, programmatic, digital video/CTV and search for a range of clients and industries. You’ll work closely with brand strategists, creatives, and analysts to make sure media isn’t just getting placed—it’s doing its job. Because around here we go beyond generating impressions and want to know who we’re reaching, why we’re reaching them, what’s working, and where we can make the next move. What you’ll do: Research audiences, media channels, competitors and industry trends to inform paid media strategies Develop and execute paid media plans across Meta, TikTok, Snapchat, LinkedIn, programmatic, YouTube, SEM and other digital channels Manage campaigns from planning and trafficking through optimization and reporting Monitor campaign performance, budgets and pacing—and know when it’s time to adjust Dig into campaign data to identify trends, opportunities and areas for improvement Turn media performance data into insights and recommendations Build and maintain media calendars, adjusting plans as budgets, performance and Work with the team on pixel mapping, conversion tracking and tag implementation Prepare and present media strategies, campaign updates and performance insights to clients Work with creative and brand teams to make sure the right message reaches the right audience in the right place Communicate with clients, media partners and internal teams to keep campaigns moving What we’re looking for: You know digital media. You’re comfortable in the platforms, you understand the numbers and you can explain what they mean to someone who doesn’t live in Ads Manager all day. Experienced in planning, buying and optimizing paid digital media campaigns Comfortable managing advertising budgets and making strategic decisions based on campaign insights Experienced with platforms such as Meta Ads Manager, Google Ads, Google Analytics, Google Keyword Planner and programmatic DSPs Familiar with paid social, programmatic, YouTube and SEM Comfortable working with self-serve platforms, APIs, pixels, tags and conversion tracking Analytical and detail-oriented without getting buried in the details Able to look at campaign data and identify the so what A strong communicator who can turn media strategy and performance into a clear client conversation Self-directed, organized and good at following things through Comfortable learning new platforms and figuring things out when the platform inevitably decides to move something Meta Blueprint certification is a plus, as is experience with tools such as Strata and other media buying and optimization platforms. What you’ll get: You’ll work on campaigns for clients alongside people who understand the bigger picture of marketing—not just the media channel in front of them. That means collaborating with strategists, creatives and brand teams to develop campaigns that connect audience insight, creative, media and results. You’ll also get the kind of variety that comes with agency life: different audiences, different industries, different challenges and plenty of opportunities to put your expertise to work. And yes, we like to have a little fun while we’re doing it. Salary plus benefits including integrated healthcare options, 401(k), vacation/flex time, hybrid work schedule, certification incentives, Friday hours, and more. About BCH Agency Louisville Business First has twice recognized BCH Agency as one of the “Best Places to Work.” BCH is a full-service advertising and public relations agency providing a broad range of client services including brand development, marketing communications strategy, paid media, creative, social media and public relations. BCH clients include integrated consumer and retail brands in the food and beverage space, destination and entertainment clients, #J-18808-Ljbffr