Product Manager
Yantran LLC
Product Manager Work Location: Cincinnati, OH Key Responsibilities Dynamic Inventory-Demand Matching: Align serving logic to campaign objectives (ROAS, conversions, reach) and develop demand-supply matching algorithms and unlock complementary targeting opportunities. Dynamic Guardrails Load Management: Model customer ad tolerance by segment and page type and implement demand-informed guardrails to balance competition and prevent over-saturation. Enhanced Signals Observability: Build real-time performance signals (CTR, ROAS, conversion, frequency) and create diagnostic dashboards and reduce troubleshooting time. Advanced Targeting Bid Modifiers: Expand targeting dimensions (contextual, temporal, behavioral) and design dynamic bid modifiers to optimize ad density and performance. Risk Mitigation Scalability: Assess system capacity for 3-10x traffic growth and design failure modes, monitoring, and operational runbooks for graceful degradation. Required Skills Ad Tech Expertise: Deep understanding of auction mechanics, targeting, and ad relevance. Strong Product Skills: Ability to align goals, define roadmaps, and drive measurable outcomes. Data-Driven Mindset: Proficiency in tracking and leveraging performance metrics. Cross-Functional Leadership: Skilled in dependency management across engineering, analytics, and business teams. Technical Aptitude: Comfort with technical discussions and feasibility assessments. #J-18808-Ljbffr
Vacancy posted 2 days ago
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