Marketing Director for Skilled Nursing Facility

Job Description

Job Description

SUMMARY

Maximizes facility’s census by opening and maintaining accounts with insurers, community organizations and hospitals that generate resident admissions. (This position is not involved in Admissions.)

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Recruits, hires, provides orientation/training, and retains a sufficient number of qualified staff to carry out the responsibilities of the Marketing Office.

• Ensures employee performance meets or exceeds expectations and periodic performance appraisals are conducted on a timely basis.

• Develops strategies to maximize admissions of residents in accordance with facility and regional sales plan.

• Coordinates external marketing of Mariner facilities within the community through health providers and organizations.

• Markets the facility’s services to the managed care industry. Participates in contract closings and price negotiations with insurance companies, as assigned.

• Works with local community agencies to generate a positive image and encourage word-of-mouth referrals.

• Participates in corporate trade shows, health fairs, and marketing activities, as assigned.

ENTRY QUALIFICATIONS

• Bachelor’s degree in marketing or a related field is preferred.

• One to three (1-3) years experience in health care, long-term care industry, or insurance sales/marketing or commensurate educations preferred.

• Familiar with medical terminology.

• Superior presentation skills – both one-on-one and group.

• Proficient in the use of personal computer.

SUPERVISORY RESPONSIBILITIES

Supervises the marketing staff and others for whom they are administratively or professionally responsible.

PHYSICAL DEMANDS AND ENVIRONMEN T

Working in normal office environment, employee may be required to sit, bend, stoop, use keyboard, see, talk and hear. May occasionally lift medium to heavy objects including assisting with the movement of Residents. In compliance with applicable law, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position. Extensive local travel.

OTHER REQUIREMENTS

Participates in (or conducts) company-sponsored training to safeguard against improper use and disclosure of resident’s protected health information. Monitors and ensures compliance with company policies, procedures and state and federal law. By his / her signature below, employee agrees to adhere to and oversee communication of privacy guidelines relative to the confidentiality of residents’ protected health information.

WAGE RATE: FROM $80,000.00 to $100,000.00 PER YEAR DEPENDING ON EXPERIENCE

Mariner Healthcare reserves the right to discontinue any bonus program at anytime.