General Manager, Ads

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.The General Manager of Ads puts you at the helm of defining and delivering a bold advertising strategy that fuels growth, unlocks new revenue streams, and shapes the future of digital monetization. You’ll drive revenue for one of the largest Retail Media Networks in the world, grow adoption for our core products, partner with large Brands and Agencies, and lead high-impact partnerships across the ad tech ecosystem. Working cross-functionally with product, engineering, and go-to-market teams, you'll balance business results with great user experiences. It's a high-visibility opportunity for a strategic, creative, and commercially-minded leader to build and scale a next-gen advertising platform employing AI to drive platform innovation and performance.What you will accomplish:Advertising Strategy & Vision: Define and implement the company-wide advertising strategy, aligning it with business goals, product roadmap, and market opportunities. Identify new monetization models and advertising formats across owned digital properties (e.g., display, video, native, commerce media). Drive the long-term vision for platform advertising, balancing user experience with revenue growth.Business Development & Revenue Growth: Lead development of advertising partnerships with brands, agencies, DSPs, SSPs, and ad tech platforms. Own advertising revenue targets, pricing strategy, and yield management across all inventory types. Inform go-to-market strategies and programmatic monetization effortsProduct & Platform Collaboration: Collaborate with Product and Engineering to define requirements, technology integrations, and scalable infrastructure. Partner on the launch of new advertising products, personalization engines, AI-driven targeting capabilities, and attribution models. Ensure compliance with privacy laws and advertising standards.Measurement, Insights & Optimization: Establish performance frameworks, KPIs, and real-time dashboards for ad revenue, user engagement, and ROI. Guide A/B testing and continuous optimization of creative formats, targeting, and ad placement. Translate insights into actionable recommendations for marketing, product, and partner strategy.Leadership & Organizational Development: Build, mentor, and scale a high-performing advertising organization, including sales, ad ops, partnerships, and strategy. Promote a culture of innovation, accountability, and excellence within the advertising team. Represent advertising in board-level discussions, investor relations, and corporate planning.What you will bring:12+ years of experience in digital advertising, media monetization, or platform strategy, with 5+ years in senior leadership roles.Deep experience with partnering with Brands, Agencies and Ad Tech companies.Experience running Retail Media Networks is a plusStrong track record of leading advertising strategy in tech-enabled companies (e.g., marketplaces, SaaS, mobile apps, streaming).An understanding of how to harness AI tools and machine learning technologies to optimize advertising performance and team efficiency.MBA or equivalent business/strategy training preferred, but not required.Excellent executive presence, communication, and storytelling skills.Commercially driven with a user-first approachStrategic and systems-oriented thinkerHighly collaborative with strong executive influenceInnovative, data-driven, and resilient in ambiguityPassionate about the evolution of the advertising landscapeAdditional DetailsThe base pay range for this position is expected in the range below:$256,400 - $342,300Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.Remote roles are not eligible for U.S. visa sponsorship.eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.If you have a need that requires accommodation, please contact us at We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.We use cookies to enhance your experience and may use AI tools for administrative tasks in the hiring process. To learn how we handle your personal data and use AI responsibly, please visit our Talent Privacy Notice, Privacy Center and AI Hiring Guideline.Job SummaryJob number: R Profession: Marketing & Communications