Director of Brand Marketing, NOYZ

Job Description

Job Description

NOYZ is seeking a self-motivated and strategic Director of Brand Marketing! Location: El Segundo, CA (Hybrid, 2-3 days on-site)
Reports to: SVP, Marketing
Salary Range: $160,000 – $190,000 (DOE) About Us:

NOYZ is a first-of it's-kind fine fragrance house born in LA. Fragrances fueled by feelings, not fantasies are made with unconventional, clean ingredients and innovative formats. Always rooted in real, raw and authentic storytelling. We're flipping the script on the category, replacing perfection with personality and industry rules with a bit of rebellion. Refinery 29 said it best, "NOYZ is the brand for the cool kids who don't want to smell like everyone else."

Backed by Beach House Group — the powerhouse behind BÉIS by Shay Mitchell, Pattern by Tracee Ellis Ross, and florence by mills — NOYZ is the next category-defining brand. Based in Los Angeles with offices in El Segundo, our team is built for impact, bringing together brilliant minds to push boundaries and challenge the status quo.

At NOYZ, we move fast, think big and play where culture is created – not copied. This is a team that moves fast, embraces creative freedom and storytelling, while having fun doing things differently. After a breakout year of explosive growth, we are looking for a Director of Brand Marketing to join our team.

This person will serve as a strategic and executional right hand to the SVP of Marketing, helping shape the work, independently leading key priorities, and translating broader direction into exceptional execution across the organization.

Go-to-Market Strategy & Execution

• Lead end-to-end GTM execution for new launches and core replenishments - from positioning and narrative development through channel rollout and post-launch analysis - in close partnership with the SVP of Marketing.
• Oversee creative asset requests across the marketing organization and maintain integrated campaign calendars spanning multiple departments, executing against them.
• Own and/or steward the execution of experiential events, community activations, influencer events and trips, OOH, partnerships, and all brand IRL touchpoints - overseeing agencies and external partners to bring each activation to life on brand and on budget.
• Partner with DTC to ensure brand alignment, storytelling, and messaging across all initiatives - accelerating cross-functional collaboration between marketing and DTC to maximize revenue and storytelling opportunities.
• Develop, contribute to and maintain brand launch toolkits, CDJs, and other cross-functional assets - including messaging hierarchies, key claims, and consumer-facing materials.

Brand Management & Creative Direction

• Serve as the brand guardian - reviewing and approving creative across all formats to ensure all assets, copy, and execution consistently reflect brand guidelines, voice, aesthetic, and strategic intent.
• Partner with cross-functional teams to develop and maintain brand guidelines, tone-of-voice documentation, and copy standards, including launch and product-specific outlines.

Copywriting & Content

• Develop copy for core replenishments and ensure approved messaging for all brand copy is effectively adapted across all consumer touchpoints.
• Partner with SVP Marketing, DTC/Paid Media, Influencer, and Social to develop and manage a UGC / commissioned content pipeline serving both organic UGC and paid media needs, informed by data and brand priorities.
• Own the cross-functional marketing report - consolidating input across influencer, social, PR, and all relevant channels into a single view of activity, performance, and key learnings.

Cross-Functional Collaboration

• Own the marketing workstream for celebrity and talent partnerships - including building decks for internal and external approvals, managing deliverables and timelines, and coordinating cross-functionally to ensure partnership activations are executed on brand and on schedule.
• Partner with the VP of Talent to support the execution of partnership commitments and deliverables, serving as a point of accountability to ensure workstreams stay on track and key milestones are met.
• Ideate and partner on the development of brand collaborations and partnerships that extend the reach of NOYZ in unique, unexpected ways aligned to brand values.
• Manage external agency and vendor relationships - including creative partners, copywriters, PR agencies, event agencies, and production partners - briefing, directing, and holding each accountable to deliver on brand and on time.
• Contribute to the strategy and execution of TikTok Shop, affiliate marketing initiatives, and other emerging creator ecosystems . Partnering cross-functionally while maintaining brand consistency and commercial objectives.
• Drive cross-functional launch readiness, ensuring all workstreams, stakeholders, and deliverables are aligned to deliver flawless execution.
• Contribute to the strategy and execution of international expansion initiatives

The Uniquely Celebrated Skills:

• A strategic operator who seamlessly shifts between big-picture thinking and hands-on execution.
• A builder who creates clarity, momentum, and scalable ways of working as the brand grows.
• A roll-up-your-sleeves marketer who is equally comfortable developing strategy, writing a brief, building a deck, or jumping into execution.
• An owner who sees opportunities, not obstacles, and consistently moves work forward.
• A multiplier who elevates the thinking, quality, and execution of everyone around them.
• A commercially minded marketer who balances creativity with budgets, timelines, and measurable business impact.
• A low-ego, high-EQ collaborator who brings a strong point of view, responds well to direction and feedback, and knows when to lead, support, or execute.

What We Offer That's Uniquely NOYZ:

• A rare chance to shape a brand from its earliest inflection point.
• Creative freedom and a mark on one of the fastest brands growing in social.
• A fast-paced, no-BS environment that values experimenting, ambition, being different and laughter, with minimal use of PowerPoint and absolutely no corporate RACIs.

The Must-Haves:

• 6-10+ years of Brand Marketing experience
• Proven experience with integrated go-to-market strategy and execution across product launches and brand campaigns.
• Strong brand strategy, positioning, messaging, and copy development experience.
• Experience with complex cross-functional workstreams while managing multiple priorities and external partners.
• Excellent creative judgment with experience developing and approving copy, creative, and consumer-facing assets.
• Commercially minded with strong analytical skills, budget management experience, and comfort using data to inform decisions.
• Experience partnering across Creative, Product, DTC, Retail, PR, Talent, Social, and Influencer teams.
• Experience operating successfully within a high-growth environment where adaptability, speed, and sound judgment are essential.

ABOUT BEACH HOUSE GROUP

A disruptive force of innovation in the beauty and lifestyle space, we are a brand incubator delivering thoughtful products and bold strategies that intuit the needs of today's consumer. Our expertise spans from brand and product development to design, licensing, and procurement services. We are on a continuous search for white space in the marketplace to develop brands that specifically fill that gap.

Beach House Group reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. Beach House Group may require an employee to perform duties outside his/her normal description.

Beach House Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.