Content Marketing Lead

Job Description

Job Description

Description:

Location: Hybrid – Greater Boston, MA

Job Summary

aPriori is looking for a Content Marketing Lead who sits at the intersection of content strategy and AI-powered content creation. This role is for a builder, problem-solver, and strategic thinker who doesn’t just write — they architect scalable systems that produce compelling, outcome-driven content. You’ll own the full content lifecycle from ideation and theme alignment through AI-assisted drafting, editing, and automated publishing. Beyond your own output, you’ll enable teams across GTM — demand gen, sales, product marketing, customer success — to create better content faster using AI tools and reusable templates. If you believe great content should influence action, educate, stop the scroll, and drive pipeline, this role was made for you.

Responsibilities

• Develop and maintain a content plan tied to marketing and corporate objectives, defining themes, editorial standards, and audience alignment so every piece has a clear reader, segment, and goal.
• Create compelling content across blogs, social posts, newsletters, ebooks, win stories, guides, emails, and more — refining the mix based on performance.
• Measure and prove impact: evaluate performance data to show how content drives new interest, pipeline, and deal acceleration.
• Act as the editorial voice of the brand, interviewing internal and external SMEs — including partners and analysts — to elevate quality and credibility.
• Write effective prompts that produce high-quality drafts for blog posts, landing pages, emails, social copy, and other marketing assets.
• Build and maintain a library of reusable AI skills, prompt templates, and style guides for GTM teams to leverage across channels.
• Stay current on the evolving AI landscape — writing tools, image generation, productivity platforms — and bring the best tools into the workflow.
• Edit AI-generated content with a critical eye: fact-check, restructure, and add human insight before anything goes live.
• Automate repetitive tasks including meta descriptions, alt text, social snippets, email subject-line variants, and monthly newsletter assembly.
• Continuously identify manual bottlenecks and propose AI-driven solutions.

Requirements:

• 5+ years of experience in B2B SaaS or AI content marketing or copywriting.
• Builder mentality — proactive, resourceful, and solutions-oriented.
• Hands-on experience using AI writing tools professionally; portfolio or examples of AI-assisted work strongly preferred.
• Experience collaborating across GTM teams including sales, marketing, product, customer success, and business development.
• Strong prompt-engineering skills with the ability to produce nuanced, on-brand output from LLMs and troubleshoot when results fall short.
• Working knowledge of CMS platforms and SEO/AEO/GEO fundamentals.
• Excellent editorial judgment with the ability to distinguish high-quality, impactful content from adequate AI output.
• Strong communication and influencing skills to drive theme alignment across GTM.

Education and Experience

• 5+ years of experience in B2B content marketing, copywriting, or a related field, ideally within SaaS or AI-driven environments.
• Demonstrated experience building and scaling content programs with measurable impact on pipeline and demand generation.
• Proven track record with AI-assisted content workflows; examples of work strongly preferred.
• Experience with marketing analytics tools and data-informed content planning a plus.
• Graphic design ability using AI image generation, video scripting, or multimedia production a plus.
• Experience in the manufacturing or mechanical engineering space a plus.

aPriori Offers

A team environment where your experience is valued, your voice is heard, and the work that you do makes an impact for our customers and employees.

aPriori offers competitive compensation in a dynamic, growing innovative environment. A competitive benefits package which includes medical, dental, and vision for employees and their dependents, life, disability, flexible spending accounts, 401k match, career-growth opportunities, flexible time, and paid time off benefits – including aPriori days, and more!

About aPriori

Founded in 2003, aPriori is disrupting the industry’s status quo with groundbreaking work helping manufacturers digitally transform their businesses. Through our unique, patented, intellectual property, we enable manufacturers to accelerate product design, and bring products to markets faster while providing visibility to the sustainability of their design and manufacturing choices. Our impact is profound - our customers save millions of dollars each year, accelerate time to market, all while creating a better world for future generations. Though we are an established software firm, through our continued growth, we have maintained the dynamic, collaborative nature of a start-up.

With a global presence, including North America, Europe, Asia, and India, we encourage an inclusive work environment and support employees’ growth through education, training, wellness, and other programs. As our greatest asset, employees’ contributions are acknowledged through monthly company-wide meetings, often with promotions and awards. We promote a positive work culture, employee-friendly policies, flexible work schedules, pub nights, and an additional day off each quarter known as “aPriori Day”.

Interested in joining our team? We continue to build an organization of highly talented, self-motivated individuals. Our unique environment empowers employees to bring their best selves each day, asking, “How can I do better?” and then exceeding expectations. We work together towards a common goal. We nurture and celebrate each other’s successes. Employees embrace opportunities to build new skills as well as step into leadership positions where they are supported and mentored by the Senior Leadership team to grow into impactful individual contributor roles or to effectively manage teams. Innovation, adaptability, and a desire to increase your value are essential. If you possess these qualities, we want to hear from you!

aPriori is committed to fair and equitable compensation practices. The base salary range for this role is $80,000 – $110,000 annually, depending on a candidate's relevant experience, skills, education, and work location. In addition to base salary, this position is eligible for variable compensation. Final compensation will be determined on a case-by-case basis and may vary based on the individual's qualifications and alignment with the role's requirements. This range is subject to change to reflect evolving market conditions and organizational needs.

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