Content Strategist

Job Summary Hours: Monday – Friday (hybrid) Additional hours as needed Travel: Up to 5 days per year When you join the American Academy of Family Physicians (AAFP), you are at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt, and you are part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP. Summary of Responsibilities The Content Strategist builds subject matter expertise to develop and tailor messaging for the Academy’s Division of Practice Advancement and other business areas as assigned. Additionally, this role leads content plan development and promotional strategies that drive engagement while continuously improving AAFP content through audits, measurement, optimization and process improvements. As a member of the Integrated Marketing Communication team, the Content Strategist: Collaborates with editors, writers, designers and marketers to produce and distribute engaging content across the website, social media, email marketing and podcast channels. Routinely audits content and identify areas for improvement. Builds editorial schedules, ensure deliverables are met, measure effectiveness, and share insights and best practices. Delivers member value through development of high-quality resources, education and connection; help drive organizational revenue by driving member value and thereby member retention. Other duties as assigned. Required Qualifications Bachelor’s degree (or through equivalent work experience) in communications, marketing, English, or related area, plus a minimum of four years of related work experience in content creation, digital marketing or editorial management. Required skills for success include: Proficiency in AP style and application of brand standards in communications work. Demonstrated success in working with editorial plans and working within content strategy frameworks. Basic aptitude of current web analytics tools such as Google Data Studio and Semrush. Preferred Qualifications Publishing experience in digital channels. Understanding principles of information architecture, componentized content management systems and syndication. Understanding application of SEO best practices. Knowledge of GEO/AEO best practices. #LI-Hybrid EEO/Diversity & Inclusion At the AAFP we are committed to diversity and creating an inclusive environment for all employees. We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status. EEO Employer/Vets/Disabled For the Hearing Impaired our TTY number is: View phone number on click.appcast.io Employment Strategy Why work for us? The work of the AAFP serves family physicians so they can best care for their patients and communities. Our work is driven by this mission. Employment Strategy: Attracting good people, and keeping them, is essential to the strategy of a successful organization. We recognize that our success depends on the quality of our staff. We need to attract talented, qualified professionals and provide them with opportunities for advancement in all aspects of their professional life. All AAFP work locations and the entire Leawood campus are tobacco free workplaces. Visit our website for more information about the AAFP #J-18808-Ljbffr