Senior Vertical Marketing Manager

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries. Job Description

At Experian, we believe great work happens when people come together. We're focused on attracting talent in and around our Costa Mesa, California office location who are open to collaborating with colleagues in person. Aligning employees to this location helps foster collaboration, strengthen team connections, and support long-term career growth within Experian. You will report to the Senior Director of Vertical Marketing and Operations and reside in the Costa Mesa, California area. You will lead marketing strategy for Fintech markets. You will influence team priorities, translate market and customer insights into applicable plans, and lead integrated, cross-channel marketing programs from planning through delivery and measurement. You will develop compelling marketing programs, manage complex programs, build understanding across teams, and connect marketing activity to measurable outcomes. Main Responsibilities: Lead the development of marketing strategy and annual plans for an assigned market, aligning priorities to our goals and growth opportunities. Monitor market conditions, customer needs, industry trends, and competitive dynamics to identify opportunities and inform marketing and go-to-market decisions. Translate market insights into clear positioning, messaging, content, sales enablement, and integrated marketing programs that address audience needs and support business growth. Lead complex, cross-channel marketing campaigns and programs from concept through execution, measurement, and optimization. Build agreement across team members, influence priorities, and guide programs that advance market and goals. Develop recommendations for marketing investments, including events, partnerships, content, and other market engagement opportunities, and help ensure resources are focused on the highest-value activities. Monitor program performance and growth, using data and partner feedback to improve the effectiveness, inform decisions, and demonstrate results. Be a subject matter resource for the assigned market, strengthening internal understanding of market dynamics, customer priorities, considerations, and messaging. Improve team effectiveness by identifying opportunities to improve processes, strengthen planning and measurement, increase operational efficiency, and create repeatable frameworks for marketing execution. Qualifications

10 or more years of experience in marketing, market strategy, product marketing, industry marketing, or a related field. Bachelor's degree in marketing, business, communications, or a related field. Experience executing integrated marketing strategies and campaigns. Experience in complex programs from strategy through execution. Experience with positioning, messaging, content development, audience segmentation, and campaign measurement. Experience collaborating with partners to build understanding in a matrixed organization. Experience communicating both written and verbally with partners including senior leaders. Experience connecting marketing activities to goals and measurable outcomes. Preferred Qualifications: Master's or any other advanced degree. Experience in Fintech, B2B, technology, data, analytics, or another complex business environment. Experience developing sales enablement materials, expertise, industry content, or executive communications. Experience supporting product launches, events, advisory programs, or strategic partnerships. Familiarity with marketing automation, campaign analytics, and other marketing technologies. Additional Information

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. This position is also eligible for a variable pay opportunity and a comprehensive benefits package. Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity. Benefits/Perks: Great compensation package including uncapped commission] Core benefits including medical, dental, vision, and matching 401K Flexible work environment, ability to work remote, hybrid or in-office Flexible time off including volunteer time off, vacation, sick and 12-paid holidays Explore all our exciting benefits here: Recruitment Fraud Awareness

- Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers. Employee Status: RegularRole Type: HybridJob Posting - Salary Range: $137,102 - $246,784Department: Marketing and CommunicationsFlexible Time Off: 20 DaysSchedule: Full TimeShift: Day Shift Compensation: USD 137102 - USD 246784 - yearly