Marketing Automation Manager

Virtual Vocations Inc

Working remotely on a freelance basis, the Marketing Automation Manager will manage and execute automated marketing campaigns across various channels, focusing on enhancing customer experiences and driving revenue through the use of marketing technology and data analytics. Key responsibilities: Plan, create, and execute automated marketing campaigns, primarily via email, while integrating new channels like SMS and app notifications Collaborate with technology teams to ensure seamless integration between marketing automation and CRM systems, troubleshooting technical issues as needed Analyze campaign data to identify improvement opportunities and ensure compliance with data protection regulations Required qualifications: Bachelor's degree in marketing, computer science, or a related field; a master's degree is a plus Proven experience (5+ years) in marketing automation using platforms like Braze, Iterable, or similar Knowledge of HTML, CSS, and JavaScript for email customization Experience building and launching automated customer journeys across multiple channels Proficiency in data analysis and reporting tools such as PowerBI, Looker, or Tableau

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Vacancy posted 5 days ago

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