Coordinator, Marketing

Job Location: Carlsbad Premium Outlets

PRIMARY PURPOSE:
The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development, Assistant Director of Marketing, and Mall Manager to develop and execute mall marketing programs. This role involves implementing community-based programs, managing local and tourism marketing initiatives, fostering positive retailer and community relations and handling SBV administrative duties.

PRINCIPAL RESPONSIBILITIES:

The successful candidate’s responsibilities will include, but not be limited to:

• Act as a liaison for tenants, conveying SBV initiatives such as Tourism Initiatives, Events, and special promotions.

• Collaborate closely with the Director of Marketing to formulate and implement a cohesive social media strategy and goals across platforms such as Instagram, TikTok, Facebook, and Twitter. Track metrics, experiment with new methods, and foster audience growth and engagement.

• Monitor, respond to, and cultivate community feedback on social media using available tools like YEXT to enhance engagement and customer loyalty.

• Adhere to policies and procedures related to each marketing department initiative within the center.

• Assist in on-site management of center events, promotions, and sponsorships, including pre and post-event follow-up. Implement platform programs professionally and promptly, contributing to result measurement.

• Maintain a polished appearance of common areas, including marketing materials, signage, and displays, ensuring all information is current and relevant.

• Aid in marketing initiatives targeting both tenants and customers to enhance the center's overall perception.

• Contribute to the execution and coordination of the property-wide Customer Service Initiative, collaborating with various departments.

• Actively participate in community-centric events, networking, and community outreach efforts.

• Manage collateral by assisting in the ordering, installation, and removal associated with events, promotions, and sponsorships.

• Provide administrative support by completing and submitting reports, recaps, and surveys related to center events, promotions, and sponsorships.

• Support administrative elements and approvals of sponsorship/event deals, including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting, and reporting.

• Increase retailer participation in corporate and local events, including tourism programs and coupon book promotions.

• Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals.

• Assist in the preparation of contracts and purchase orders.

• Manage the mall website, oversee Social Media communications, create retailer newsletters, and develop collateral material.

• Keep abreast of industry trends, monitor emerging platforms, and analyze competitor activities.

• Play a pivotal role in the marketing team by providing advice and contributing to marketing strategies, tourism programming, and retailer integration.

• Support DMBD & ADMBD in coordinating materials, presentations, and preparations required for trade shows.

• Increase retailer participation in Tourism initiatives, such as FAMS, Community events, and Concierge events.

• Act as the primary contact for Shop and Stay Packages, Group Tours, and Programs with hotels.

• Assist in Tour Operator follow-up, outreach, and coordination for tourism vouchers with clients.

• Track and analyze tourist traffic, including groups and free independent travelers.

• Coordinate Group/Tourism Programs and FAM/Property Tours, collaborating with ADMBD in all aspects.

• Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals.

MINIMUM QUALIFICATIONS:

• College degree preferred

• 3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting

• Knowledge of retail management, marketing, tourism, social media or communication

• Ability to handle multiple projects simultaneously

• Well-developed oral and written skills

• Sound fiscal management and budgeting skills

• Excellent word processing, Excel, and Power Point skills

• Flexibility to work varied schedules including weekends and evenings

• Bilingual is a plus

The salary range for this position is $16.88 - $35.34. Actual compensation within that range will be dependent upon various factors, including an individual’s skills, experience and qualifications and the geographic location of the job. It is uncommon for an individual to be hired at the top end of the pay range.