Sr. Manager, Customer Insights

* Diagnoses existing customer data regardless of source, defining core customer KPIs, and delivering standardized, repeatable reporting for purposes of performance analysis, strategic decisions, budgeting and quarterly earnings calls.* Translates complex analysis into clear, decision-ready insights for both technical and non-technical stakeholders.* Works cross-functionally with the Merchandising team to help unlock product value and potential through customer behaviors and trends. Conducts both quantitative and qualitative research to drive results.* Works with Marketing team to build and assess audience campaign strategies based on knowledge of overall customer file and growth objectives.* Institutes credible annual brand tracking customer health measures.* Builds customer segmentation personas and quantifies opportunities across various groups, in tandem with Leadership strategic intent.* Creates a customer intimacy program that allows key stakeholders to better understand customer personas, behaviors and needs, for purposes of succeeding with product development, marketing campaigns, and overall company growth strategy.* Builds and applies knowledge of season goals, campaign objectives, past campaign performance and available customer information to align on audiences for marketing campaigns.* Works with marketing and platform partners to track campaign performance and evaluate audience adjustments as needed.* Links customer segmentation to overall strategic roadmap for customer growth, acquisition and retention.* Reports out on core customer KPIs in meaningful analysis.* Bachelor's degree in business, marketing, data analytics, or a related field.* 7+ years experience in data analytics, BI, or customer analytics (agency or in-house).* Proven experience working with customer-centric datasets (retail, consumer goods, e-commerce).* Comfortable defining KPIs that support financial planning and growth decisions.* Strong documentation and communication skills; able to enable non-technical teams.* Able to work independently, move quickly, and deliver in a compressed timeline* Comfortable operating as a strategic thought partner, not just a reporting resource* Senior-level judgment, speed, and autonomy* Ability to work directly with leadership, translating business questions into analytic frameworks, and delivering insight that informs financial planning and customer growth strategy.* Strong team player with the ability to build and maintain good rapport with both internal and external customers to handle situations with confidence and tact* Able to solve complex problems with the ability to take a new perspective on existing solutions* High level of analytical thinking and attention to detail* Effective leadership, project management and vendor management skills* Office environment. Utilizing an office desk – sitting, reading, listening, or speaking with the ability to move intermittently throughout the day* Strong sensory skills, such as good eyesight, good hearing, and dexterity* Ability to operate office equipment, including computers, copiers, fax machines, and phones* 401k with generous company match, immediate vesting (age and service requirement)* Strong line up of professionally managed funds* Safe-harbor plan designVera Bradley began as an instinct. An instinct fueled by the optimism, passion, and bold self-expression of our founders, who imagined a more colorful, beautiful world — specifically a more beautiful world of bags and travel accessories.They listened to themselves and invited generations of women to listen to be their own muses. That, together with a passion for design, artistry, and craft, has inspired independent women everywhere to embrace their very personal and unique individual styles.We exist to champion all the ways women move today, enriching everyday moments and playing a supporting role in their adventures. We do that by listening to our own muse, and to yours. In a very real sense, Vera Bradley belongs to every woman who rejects the notion of sameness and the suggestion of conformity and chooses to be bold and expressive in all the ways that matter to them. Vera Bradley designs for you, because Vera Bradley is you.And you are your own muse. #J-18808-Ljbffr Vera Bradley