DIRECTOR OF SALES

Director of Sales – Atlanta Market

At our company, we believe culture starts with leadership. Every leader is expected to model our core values each day by Having Heart, Giving Thanks, and Taking Pride in everything they do. Our leaders coach with compassion, recognize and celebrate the contributions of others, and hold themselves and their teams accountable to the highest standards of excellence. They create an environment where employees feel valued, challenged, supported, and inspired to achieve exceptional results while delivering an outstanding client experience.

The Director of Sales is responsible for leading the overall sales strategy, performance, and execution for our Atlanta market—one of the company's largest and most strategic regions. This individual will lead, coach, and develop a high-performing team of sales professionals while driving profitable revenue growth, expanding market share, and strengthening client relationships.

In addition to leading the sales team, the Director of Sales is expected to be an active contributor to revenue growth through personal business development. The ideal candidate will bring an established network of industry relationships and an existing book of business or have a demonstrated history of successfully developing new client relationships and generating significant new business. While supporting the growth of existing accounts across the market, this leader's primary personal sales focus will be cultivating new business opportunities that align with the company's strategic objectives.

The Director of Sales is a hands-on leader who balances strategic planning with active coaching, client engagement, and business development. This position partners closely with Operations, Production, Customer Experience, and Executive Leadership to ensure exceptional service while fostering a culture rooted in our core values:

• Have Heart – We lead with empathy, build meaningful relationships, and genuinely care for our clients, teammates, and community.
• Give Thanks – We celebrate one another's contributions, express gratitude often, and recognize that our success is built through teamwork.
• Take Pride – We pursue excellence, own our responsibilities, and hold ourselves accountable for delivering exceptional experiences every day.

This is an on-site leadership position based in Atlanta, Georgia. Regular in-office collaboration, client meetings, venue visits, and event attendance are essential to the success of this role.

Primary Responsibilities

• Inspire, coach, and develop a team of sales professionals.
• Foster a culture of accountability, collaboration, continuous improvement, and exceptional customer service.
• Conduct regular one-on-one coaching sessions, sales meetings, performance reviews, and career development discussions.
• Recruit, hire, onboard, and retain top-performing sales talent.
• Develop future leaders by providing mentorship, training, and ongoing feedback.
• Lead by example through professionalism, integrity, and servant leadership.

Drive Revenue Growth

• Own the overall sales performance for the Atlanta market.
• Develop and execute strategic sales initiatives aligned with company growth objectives.
• Drive new business development while expanding existing client relationships.
• Ensure the team consistently achieves revenue, profitability, and activity goals.
• Maintain an accurate sales forecast and healthy pipeline across all market segments.
• Personally cultivate and maintain a portfolio of high-value clients and strategic industry relationships.
• Leverage an existing network of event professionals, venues, planners, hospitality partners, and corporate clients to accelerate market growth.
• Generate new business through prospecting, networking, referrals, strategic partnerships, and community engagement.
• Serve as a visible ambassador for the company within the Atlanta event and hospitality community.
• Lead by example by demonstrating disciplined prospecting, relationship-building, and consultative selling techniques.

Performance Management & KPI Accountability

• Establish clear individual and team performance expectations.
• Monitor, analyze, and communicate sales performance through weekly, monthly, quarterly, and annual KPI reporting.
• Coach team members using measurable data and actionable performance insights.
• Hold employees accountable for achieving established sales goals and activity expectations.
• Develop action plans when performance falls below expectations and recognize outstanding performance.

Build Exceptional Client Relationships

• Develop executive-level relationships with event planners, venues, hospitality partners, caterers, corporate clients, and production companies.
• Participate in major client presentations, negotiations, and strategic account planning.
• Conduct business reviews and get product feedback/development with our core clients.
• Represent the company throughout the Atlanta market by attending networking events, industry associations, and community functions.
• Assist with resolving complex customer situations while protecting long-term client relationships.

Operational Partnership

• Collaborate closely with Operations and Executive Leadership.
• Balance aggressive sales growth with operational capacity and execution excellence.
• Ensure CRM accuracy, sales reporting, forecasting, and opportunity management remain current and reliable.
• Identify market trends and recommend strategic initiatives to increase market share and profitability.

Qualifications

• Bachelor's degree preferred.
• Minimum of 7 years of progressive sales experience.
• Minimum of 3 years leading successful sales teams.
• Experience managing multi-million-dollar revenue portfolios.
• Demonstrated success coaching and developing high-performing teams.
• Demonstrated success developing new business through strategic prospecting, networking, and relationship management.
• An established network or book of business within the event, hospitality, corporate, or related industries is strongly preferred.
• Proven ability to identify, pursue, and close high-value sales opportunities while leading and developing a successful sales team.
• Strong financial & business acumen with the ability to analyze sales metrics & make data-driven decisions.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Strong organizational skills with the ability to prioritize multiple projects in a fast-paced environment.
• Proficiency with CRM systems and Microsoft Office Suite, including Outlook, Excel, Word, PowerPoint, and Teams.
• Reliable transportation and the ability to travel throughout the Atlanta market for client meetings, venue visits, networking events, and industry functions.
• Valid driver's license.

Experience within the event rental, hospitality, luxury events, catering, destination management, experiential marketing, or related industries is strongly preferred.

Leadership Competencies

The ideal candidate demonstrates:

• Strategic thinking
• Financial acumen
• Executive presence
• High emotional intelligence
• Accountability
• Coaching and mentoring abilities
• Relationship-building skills
• Strong decision-making
• Collaboration across departments
• Adaptability and resilience
• Commitment to continuous improvement
• Passion for exceptional customer service

Living Our Core Values

Have Heart

• Lead with empathy, humility, and respect.
• Build meaningful relationships with clients and teammates.
• Invest in the success and growth of others.
• Foster an environment built on trust and collaboration.

Give Thanks

• Celebrate accomplishments and recognize contributions.
• Express appreciation for teammates, clients, and partners.
• Encourage a positive, supportive workplace culture.
• Lead with gratitude and humility.

Take Pride

• Hold yourself and your team to the highest standards.
• Take ownership of commitments and results.
• Pursue excellence in every client interaction.
• Represent the company with professionalism, integrity, and attention to detail.

We believe extraordinary events begin with extraordinary people. We are passionate about creating unforgettable experiences through exceptional service, premium products, and strong relationships. Our leaders are expected to inspire others, elevate those around them, and build a culture where people genuinely enjoy coming to work.