Social Media & Content Manager

About the role We’re looking for a Social Media & Content Manager to help build the social presence of a new women-focused supplement and cognitive wellness brand launching in 2027. Think Rhode Beauty meets Thorne: culturally relevant and visually sharp, grounded in credible science, transparency, and real life. This is an early-stage role with meaningful ownership across social strategy and execution. You’ll help translate the brand into a living social world across Instagram, TikTok, YouTube, LinkedIn, and emerging channels, building a pre-launch audience, developing content, managing the calendar and community, and using performance insights to evolve the strategy. We’re looking for someone with a strong aesthetic eye, native social fluency, and a genuine interest in mental health, wellness, women’s health, and culture. What you’ll own Own and evolve the social content calendar from pre-launch through launch Translate brand strategy and content pillars into platform-specific concepts, recurring franchises, and timely content Develop and execute Reels, TikToks, carousels, Stories, YouTube Shorts, LinkedIn content, and other relevant formats Write captions, hooks, on-screen copy, and social-first messaging in a distinct brand voice Help shape the visual and cultural world of the brand across social Brief and coordinate designers, editors, creators, and external partners Support shoots and capture platform-native, behind-the-scenes, and quick-turn content Manage publishing, scheduling, tagging, and day-to-day channel management Lead community engagement and surface recurring questions, language, sentiment, and consumer insights Track platform and content performance, understand key social metrics, and deliver monthly reporting with clear insights, learnings, and recommendations Identify what is working in real time and adjust the calendar and creative strategy accordingly Stay close to relevant trends, creators, competitors, platform shifts, and cultural conversations Support creator seeding, partnerships, events, and launch moments where social plays a key role What we’re looking for 3–5+ years of social media and content experience for a consumer brand or agency; experience in beauty, wellness, supplements, fashion, lifestyle, or premium DTC strongly preferred Deep understanding of Instagram and TikTok, with familiarity across YouTube, LinkedIn, Pinterest, and emerging platforms Strong visual judgment and a highly developed aesthetic point of view Excellent writing skills and the ability to adapt one brand voice across platforms and formats Strong understanding of social analytics, KPIs, reporting, and how to translate performance data into actionable content decisions Able to identify culturally relevant opportunities without chasing every trend Highly organized and comfortable managing calendars, assets, deadlines, and multiple workstreams Comfortable operating in an early-stage environment where priorities can move quickly A genuine personal interest in mental health, cognitive wellness, women’s health, and the broader wellness conversation Basic photo/video editing skills in CapCut, Canva, Adobe, or similar tools are a plus Bachelor’s degree or equivalent experience preferred Hours & workdays Full-time, primarily remote, with occasional in-person meetings in Miami or Boca Raton and onsite support for shoots, events, and other brand moments. Some flexibility outside standard business hours, including occasional weekends or holidays, is expected when needed to monitor social channels, manage community communications, or respond to time-sensitive moments. You’ll be especially strong if You’ve helped build a brand before launch and know how to create interest, community, and a distinct social world from the ground up. You’re equally comfortable shaping the brand culturally, executing day to day, and using performance data to guide what comes next.