Product Marketing Manager (Lenses)

Own GTM and growth strategy across Lens+ creator growth initiatives, with Games as a meaningful part of the portfolio Define positioning, messaging, audience strategy, and launch plans for creator-facing products and programs Build and optimize the funnel across acquisition, activation, submission, and monetization Partner with Growth, Paid Media, Product, Engineering, Legal, Privacy, Creative, and Analytics to drive execution Support growth across both Easy Lens and Lens Studio, helping bridge newer creators into more advanced creation and monetization Drive channel strategy and creative inputs across paid and owned surfaces, including use of AI-enabled tooling to improve iteration speed Own or shape key growth surfaces such as ASO, SEO, landing pages, attribution, and funnel measurement Create prioritized roadmaps that connect GTM, funnel improvements, and monetization opportunities Benefits Up to 28 weeks of parental leave and return-to-work program Adoption, surrogacy, infertility, and fertility preservation benefits Backup child care coverage, center-based care support, & caregiver assistance Dependent Daycare Flexible Spending Account For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health Short-term disability, long-term disability, basic life insurance, and AD&D insurance Lactation rooms (based on office location) and breastmilk shipping coverage Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options Dental coverage, including orthodontia benefits Vision coverage, including frame and contact allowance and LASIK benefits Free membership to One Medical for primary and urgent healthcare services Business Travel Insurance Gym perks and discounts Team fitness classes and races Sports leagues Cooking and nutritional workshops Well-being reimbursement Unlimited access to virtual physical therapy with Anthem 15 sessions per year of mental health for you + dependents through Lyra Generous time off and leave programs. In the US, this includes the following: Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members 15 sick and safe days per year 12 paid holidays per year Meditation and yoga classes Social gatherings, team outings, and volunteering programs Speaker series, classes, and subscriptions to educational programs Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th% Flexible Spending Accounts for healthcare, daycare and commuter Health Savings Account with employer contributions Rocket Lawyer memberships Financial education programs Snap exclusive discounts and perks Compensation packages that let you share in Snap's long-term success! Ability to operate in ambiguity and build structure in early-stage environments Strong analytical rigor and comfort with attribution, funnel metrics, and performance data Familiarity with AI-enabled creative workflows Strong end-to-end growth and GTM ownership Strong messaging judgment and execution detail Strong cross-functional leadership across growth, product, engineering, analytics, legal, privacy, and creative 3+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles; OR a Master's in a related field and 2+ years of relevant experience BS/BA degree or equivalent years of experience Experience owning GTM for consumer, creator, gaming, or interactive digital products Experience working closely with paid media, search engines, product, analytics, and engineering teams Experience improving acquisition, activation, engagement, or monetization funnels Experience defining measurement plans across web, mobile, desktop, and attribution systems Experience scaling a creator or consumer funnel from zero to repeatable growth Experience in gaming, interactive social products, creator ecosystems, or marketplace environments #J-18808-Ljbffr Snap Inc.