Engagement Coordinator

Role Description

The Engagement Coordinator is responsible for implementing student recruitment strategies to meet schools’ enrollment goals and support relations with local community agencies. Serve as a point of contact for prospective families and promote the school’s academic programs. The position directs outreach strategy execution, establishes and monitors engagement and enrollment documentation standards, and ensures data integrity and audit readiness through oversight and analytical review. This position reports to the Vice President, Business Relations or designee.

Responsibilities/Duties

• Acts as the primary decision maker for engagement strategy execution within assigned scope, exercising independent judgment on outreach and partnership approaches.
• Represents the organization in high level partnership discussions and makes recommendations that materially affect enrollment outcomes.
• Leads community engagement initiatives and partnership efforts, coordinating across teams and external stakeholders without direct supervisory responsibility.
• Evaluates and prioritizes community partnerships based on strategic impact, organizational goals, and market conditions.
• Analyzes engagement and enrollment trends to inform strategy and advise leadership.
• Manages budget for local enrollment driven events and activities.
• Oversee small to mid-sized events at the local level, e.g. food drives.

Community Outreach

• In collaboration with the Business Relations & Outreach Department, implement outreach plans.
• Represent the school at external events including school fairs, community events, community collaboratives, and educational conferences.
• Conduct regular outreach to schools, and community partners using approved organizational materials and systems.
• Support the development of partnerships with organizations to strengthen awareness and access to the school’s programs.
• Research partnership prospects and schedule introductory meetings with agencies.
• Record company information, contacts, notes, interactions, and outcomes in the organization’s CRM and related software systems.
• Leverage the organization’s procedure to assess, rank, and prioritize an agency’s engagement with the school.

Recruitment & Enrollment

• Provides strategic oversight and guidance for enrollment information sessions, ensuring alignment with organizational messaging and engagement objectives.
• Coordinate and schedule school tours, open houses, and information sessions for prospective students and families.
• Maintain timely and effective communication with student prospects via email, phone, and virtual meetings.
• Provide clear explanations of school offerings, enrollment requirements, and tuition.
• Monitors enrollment data to identify trends, risks, and gaps.
• Oversee enrollment documentation standards and advise on compliance issues or exceptions requiring judgment.

Engagement & Customer Service

• Serve as a welcoming, responsive, and knowledgeable point of contact for all prospective families and students.
• Establishes and supports engagement protocols to ensure effective handling of inquiries.
• Build trust and rapport through timely, personalized communication.
• Resolve concerns or questions efficiently, collaborating with internal teams when necessary.
• Serve as an extension of the school community and convey appreciation for personalized learning.
• Demonstrate cultural sensitivity and active listening when working with families from diverse backgrounds.
• Anticipate family and student needs throughout the enrollment journey.
• Support reenrollment process for current students.
• Participate in retention activities to reengage students.

Marketing and Communications

• Collaborate with the marketing team to align messaging with branding and outreach campaigns.
• Collaborate in ordering and inventory of marketing assets.

Data Management and Reporting

• Leverages CRM systems to analyze engagement activity, evaluate partnership effectiveness, and inform strategic outreach and enrollment decisions.
• Establishes and oversees documentation standards to ensure data integrity and availability for strategic analysis.
• Analyzes enrollment and engagement data to deliver strategic insights and recommendations.
• Support cross-departmental collaboration with school staff and administrative and management teams.
• Perform administrative duties, responsibilities, and activities as assigned.

Qualifications

• Knowledge of enrollment best practices, preferably in a public-school setting.
• Knowledge and understanding of the organization’s culture, business units, services, and products.
• Understanding of student recruitment strategies, community engagement, and outreach planning.
• Familiarity with local and national school landscape and competition.
• Excellent interpersonal, customer service, and relationship-building skills.
• Strong verbal and written communication skills, including public speaking and group presentations.
• Skilled in using CRM systems to manage application workflows.
• Ability to work independently while managing multiple responsibilities and deadlines.
• Ability to maintain confidentiality and discretion when working with student and family information.
• Ability to problem-solve and think critically in a dynamic, people-centered environment.
• Ability to work flexible hours, including evenings and weekends as needed for recruitment events.
• Ability to travel for multiple days to attend events in support of the school brands’ recruitment efforts.
• Ability to maintain detailed, accurate records to support data-driven decisions.
• Self-sufficient, resourceful, and committed to providing excellent customer service.

Requirements

• Bachelor’s degree preferred or 2 years’ equivalent experience in student recruitment, enrollment, sales, and/or customer service.
• Minimum of 3 years of relevant experience, preferably in a school or educational setting.
• Availability for evening/weekend work and multi-day travel is required.
• Experience with CRM platforms and lead management tools.
• Ability to provide exceptional customer service in a professional environment.
• This is a remote position.
• Proficiency in MS Office (Word, Excel, PowerPoint, Outlook) and virtual communication platforms (Zoom, Teams).
• Ability to travel up to 50% in performance of job duties is required.

Physical Requirements

• Vision: Ability to read small print and view a computer screen for prolonged periods.
• Hearing: Ability to hear average or typical conversations and receive ordinary information.
• Speech: Ability to be understood in face-to-face communication.
• Mental Demands: Ability to read, write, understand, interpret, and apply information at a moderately complex level.
• Upper Body Mobility: Ability to use fingers to make small movements such as typing and grasping objects.
• Strength: Ability to lift, carry, push, and pull objects weighing up to 25 pounds.
• Environmental Requirements: Ability to encounter constant work interruptions and work cooperatively with others.