Manager, Digital DTC Product
Medix
Key Responsibilities: 1. Platform Management & Technical Roadmap
- Brand Layer Ownership : Manage the brand's global website platform (NextGen Lora Brand Layer). Partner with the L'Oreal global product team and external Merchandising/Development agencies to ensure the brand layer is maintained and accessible.
- Feature Integration : Keep the global brand layer current by implementing the latest features and technical best practices.
- Cross-Functional Partnership : Act as the bridge between direct-to-consumer counterparts in various markets and technical teams to ensure the brand's vision is embodied within the site.
- Frictionless Journey : Oversee the DTC customer journey, proactively identifying and removing blockers or friction points to increase conversion.
- Conversion Rate Optimization (CRO): Partner with market teams to implement User and A/B testing. Propose hypotheses, build tests, and analyze results to constantly evolve the .COM experience.
- DMI Collaboration: Work closely with the Digital Content Lead to develop high-performing landing pages and Product Detail Pages (PDPs) for the global .COM business.
- Actionable Insights : Leverage Google Analytics and consumer behavior data to drive site enhancements and inform the broader eCommerce strategy.
- KPI Benchmarking: Serve as the subject matter expert on all website KPIs, synthesizing learnings into a feedback loop for the global product owner team and market counterparts.
- Competitive Analysis: Recommend best-in-class site functionality based on ongoing competitive analysis and digital industry trends .
- Guideline Enforcement : Own the local DTC auditing process to ensure all global markets are following mandated DMI guidelines.
- Relationship Management : Manage ongoing relationships with market and zone digital technical counterparts to facilitate the sharing of learnings and best practices.
- Implementation Tracking: Conduct regular audits and provide structured feedback to markets to ensure global consistency in the DTC experience.
- Experience: 1-2+ years of experience in a product management and e-commerce role. Experience in onsite testing and conversion rate optimization is preferred.
- Education: Bachelor's degree required.
- Technical Skills: Prior experience with Salesforce Commerce Cloud (SFCC) and Google Analytics is preferred. Strong quantitative skills to translate data into actionable business items.
- Product Management: Ability to manage multiple responsibilities in an incremental and iterative way, overcoming obstacles to deliver results.
- Mindset: A creative problem solver with a passion for user-centric design. Exceptional attention to detail and the ability to influence multiple stakeholders in a highly collaborative, fast-paced environment.
Vacancy posted 8 hours ago
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