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Subscription Pricing & Growth Manager, CNN Digital Products & Services

$66.16k - $122.88k

Warner Bros.

CNN Subscription Pricing & Growth Manager

CNN is building a direct-to-consumer subscription business and expanding beyond a single core offer into a broader portfolio of pricing, promotions, and distribution models. The Subscription Pricing & Growth Manager will own the strategy and operations of CNN's direct-to-consumer subscription pricing and offers portfolio, helping define how we price, when and how we discount, and how offers are deployed across the subscriber lifecycle to drive sustainable growth.

Success in this role means building a clear, data-driven approach to pricing and promotions that balances subscriber growth with long-term value. You will partner closely with Growth, Product, Finance, and Partnerships to evaluate pricing opportunities, model tradeoffs and operationalize offers across channels.

Your Role Accountabilities…

  • Own the end-to-end pricing and offers portfolio for CNN's direct-to-consumer subscription business including base plans, promotional offers, win-backs, and partner bundles.
  • Develop frameworks to evaluate pricing and promotional strategies, including impacts on acquisition, conversion, retention, and LTV.
  • Analyze subscriber behavior and lifecycle performance to identify opportunities to optimize pricing, reduce churn, and improve long-term value.
  • Partner with Growth and Strategy teams to model and recommend pricing and offer strategies based on market conditions, channel performance, and audience segments.
  • Lead the operational execution of offers across platforms, working cross-functionally with Product, Marketing, Legal, and Distribution partners.
  • Ensure consistent tracking, measurement, and reporting of all pricing and promotional initiatives across channels and platforms.
  • Build and maintain dashboards, tools, and processes that provide visibility into performance and enable faster, more informed decision-making.
  • Identify risks such as over-reliance on discounting and recommend more sustainable, scalable approaches to monetization.

Qualifications & Experience…

  • 3–6 years of experience in subscription businesses, pricing strategy, growth analytics, or product/monetization roles (DTC, streaming, SaaS, or consumer tech preferred).
  • Strong analytical skills with the ability to translate data into insights and recommendations.
  • Experience working cross-functionally across product, marketing, finance, and legal.
  • Highly organized with attention to detail and ability to manage multiple priorities.
  • Excellent written and verbal communication skills, with experience presenting insights to stakeholders

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $66,164.00 - $122,876.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Vacancy posted 2 days ago
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