Marketing Automation Manager

Robert Half

La Mirada, CA

Job Description
Job Description
We are looking for a Digital Marketing Manager to join our team in La Mirada, California on a Contract basis. This role will focus on optimizing HubSpot for marketing and sales efforts, supporting campaign execution, and strengthening social media operations. The ideal candidate brings hands-on experience with automation tools, B2B marketing programs, and data-driven outreach that improves engagement and results.
Responsibilities:
• Develop and maintain sales outreach sequences in HubSpot to support lead engagement and follow-up efforts.
• Provide ongoing HubSpot support by resolving platform issues, refining system usage, and assisting with day-to-day operational needs.
• Design, update, and monitor automated workflows that improve campaign efficiency and support marketing objectives.
• Oversee the social media calendar by planning timely content that reflects active campaigns and brand priorities.
• Write, edit, and publish social posts across relevant channels while maintaining consistency in tone and messaging.
• Measure social media performance and prepare insights on engagement, reach, and campaign effectiveness.
• Contribute to the rollout of a sales sequencing initiative by coordinating execution within HubSpot.
• Partner with internal stakeholders to tailor outreach content and strengthen the impact of sales communication programs.
• Demonstrated experience working with HubSpot, including automation features, workflows, and sequence management.
• Strong background in B2B marketing with the ability to support both marketing and sales-focused campaigns.
• Hands-on experience with marketing automation platforms and digital campaign execution.
• Ability to analyze campaign and social media performance data and translate findings into actionable improvements.
• Proven writing and editing skills for email, outreach, and social media content.
• Experience supporting email campaigns and lead engagement initiatives within a marketing technology environment.
• Background in interior design, furnishings, home décor, or a related industry is strongly preferred.
• Familiarity with marketing to sales and design-oriented audiences is an advantage.

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Vacancy posted 5 days ago

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