Marketing Manager

Marketing Manager Role Establish product, service and product development priorities based on projected results considering overall short and long term returns against the assets and resources expended. Work closely with other departments to ensure Marketing priorities are consistent with the strategic plan and activities match established and agreed to priorities; Conduct customer and competitive research to ensure that the company is providing its customers with the products, technical support and services they desire at prices that generate the greatest total dollar return to the Company across its total product line. Research to identify new product and services opportunities that match our core competencies; Develop and provide marketing materials to support all product and service sales efforts including those of our sister companies and distributors. Support internal communications, marketing, training, motivational and incentive development efforts; Identify and implement procedures and systems to ensure the Companys marketing support functions are consistent and as efficient as possible while meeting internal and external customer needs. This is a new, entry?level Marketing Manager role, equivalent internally to an Associate Product Manager. The role supports Xcel Energy's Clean Heat / Beneficial Electrification programs, primarily focused on residential HVAC, insulation, air sealing, and whole?home efficiency. Key scope includes: Supporting clean heat product strategy under a senior Product Manager Translating policy and regulatory requirements into program rules Writing and updating applications and program collateral Supporting marketing campaigns and customer messaging Working with marketing communications teams to ensure clarity and consistency Supporting data?driven decision?making using KPIs and system reporting Administrative and coordination support across the full product lifecycle The role is intentionally developmental and meant to build product and program management skills. Basic business skills Microsoft Office proficiency Strong written and verbal communication PowerPoint skills Basic math and analytical capability Entry?level business/marketing foundation Strong communication and interpersonal skills Ability to work independently Problem?solving Self?motivated Comfortable with ambiguity Approximately 03 years of experience Entry?level / associate?level experience in: Business Marketing Product or program support roles Experience with residential insulation and air sealing services or weatherization offerings either delivered by private companies or through government-funded programs. Salesforce experience Experience with marketing campaigns Beneficial electrification or HVAC exposure Business analytics Marketing communications experience Technical communication in a residential market #J-18808-Ljbffr