Product Content Manager

Product Content Manager

The Product Content Manager helps shape how SelectBlinds tells its story across content and imagery, supporting the brand experience through storytelling, SEO leadership, copywriting, and product-focused imagery. This role collaborates across teams while guiding SEO direction and contributing to content and visual excellence.

This position is both a hands-on contributor and a leader of a small team — managing a Retoucher and an SEO Specialist — to support product imagery and drive content and search performance.

Important: This role focuses on SEO-driven content, copywriting, and product imagery (CGI, photography, videography). It is not a graphic design position and does not include designing marketing graphics, ads, or layouts.

You'll help lead content and visual direction by overseeing SEO strategy, optimizing copy, and guiding product imagery execution — ensuring alignment with overall brand goals.

Key Responsibilities

Brand Strategy & Content Development

· Support the development and execution of brand and content strategies that strengthen SelectBlinds' voice and visual identity.

· Ensure consistency in storytelling, messaging, and tone across all channels.

· Develop and refine messaging aligned with SEO goals and brand voice.

· Lead the SEO team in identifying, prioritizing, and capitalizing on content opportunities that drive organic growth.

· Write, edit, and contribute to content supporting campaigns, launches, and ongoing initiatives.

Visual Content Partnership

· Help guide the development of product imagery including CGI, photography, and retouching.

· Support workflow management and quality review for internal and external resources.

· Collaborate with merchandising and marketing to align on product imagery priorities.

· Contribute to process improvements for asset management and cross-team collaboration.

· Assist in evolving product-focused visual storytelling to enhance customer experience.

· This role contributes to product imagery and does not lead graphic design or marketing art creation.

Video & Creative Production Support

· Assist in concepting, planning, and coordinating photography and video projects for brand storytelling.

· Work with creative, marketing, and product teams to support cohesive, conversion-focused visuals.

· Support shooting, editing, delivery, and optimization of video and imagery for digital platforms.

SEO & Performance Optimization

· Lead the SEO team in aligning content creation with keyword strategies, search trends, and user intent.

· Monitor and report on content and SEO performance to identify opportunities for improvement.

· Optimize on-site copy, imagery, and metadata to support organic visibility and engagement.

· Use analytics to guide content strategy and ensure measurable growth.

Cross-Functional Collaboration

· Serve as a connector between marketing and merchandising teams to ensure cohesive execution in product launches.

· Support timelines, priorities, and deliverables across multiple content and creative initiatives.

· Contribute to SelectBlinds' long-term content and storytelling evolution during the Shopify transition and rebrand phases.

Qualifications

Education

· Bachelor's degree in Marketing, Communications, Visual Arts, or related field (or equivalent experience).

Experience

· 4–6 years in brand marketing, asset creation, SEO strategy, or product-focused visual production.

· Experience leading or guiding SEO teams or initiatives.

· Experience supporting creative production (photography, CGI, video).

· Demonstrated success contributing to brand and SEO-driven content strategies.

· Strong cross-functional coordination experience.

Skills

· Strong understanding of brand storytelling, content strategy, and SEO best practices.

· Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Lightroom) and CMS platforms (e.g., Shopify).

· Experience with project management tools (e.g., Jira, Asana, Monday.com).

· Excellent writing, editing, and communication skills.

· Ability to combine creative and data-driven decision-making.

· Familiarity with AI and automation tools for content or optimization is a plus.