Director of Marketing and Communications

Marketing And Communications LeaderThe Marketing and Communications leader will lead strategic and operational marketing and communications strategies and digital product solutions to promote greater usage of Bank financial products and services and broad-based recognition of its community investment programs. The leader will build brand awareness and reinforce the Bank's position – both internally and externally – as an essential part of the country's financial system. This highly visible and hands-on role leads a team of marketers, communicators, digital product experts, and vendors.Key ResponsibilitiesStrategic Leadership & PlanningDevelop and execute integrated marketing strategies across all channels and stakeholder audiences that support Bank objectives and business goalsLead narrative positioning and brand storytelling that resonates with members, stakeholders, and employeesDefine marketing and digital roadmaps that align with product launches, member growth, and reputation objectivesReport on marketing strategy and results to sales, Bank leadership, and Board of DirectorsBrand & Campaigns, Events ManagementBuild, launch, and drive successful marketing campaigns across digital, email, social, traditional, and emerging channelsPartnering closely with sales and business leads, develop targeted marketing and product campaigns, utilizing key accounts, ABM, social and other B2B channelsLead B2B marketing initiatives and sales enablement programs that equip member-facing teams to succeedManage brand consistency and positioning across the Bank's channelsOversee world-class events and conference experience production that strengthen stakeholder relationshipsDigital Product ManagementLead digital product team that manages online member portal, corporate website, and company intranet productsPartners with technology and other teams to ensure aligned product roadmap and feature deliveryOptimize digital experiences through analytics and member feedbackPR, Communications & Content ManagementLead comprehensive public relations and advocacy programs that effectively promote the Bank and educate stakeholders across channelsLead crisis communications efforts, ensuring strategic and transparent messaging to safeguard the Bank's reputationSupport investor relations announcements and reporting activitiesCollaborate and act as FHLBank San Francisco Communication Officer at system-wide FHLBank committees and conferencesRelationship & Stakeholder ManagementBuild and maintain strategic relationships across Bank leadership, Bank membership, FHLBank system and internal stakeholdersServe as trusted advisor to senior leadership on market positioning and competitive landscapeInternal & Executive CommunicationsEstablish and deliver internal communications strategy that fosters organizational alignment and engagementCreate messaging frameworks that cascade strategic priorities across all employeesBuild internal advocacy communications and events for key Bank programsLead CEO and leadership communications to best position our leaders internally and externallyTeam LeadershipBuild, mentor, and lead high-performing marketing and digital product teamFoster culture of innovation, AI, accountability, and continuous improvementPartner effectively with sales, product, operations, and other Bank department teamsRequired Qualifications10+ years progressive marketing leadership experience in financial services or mission-driven organizationsProven track record building and executing integrated campaigns across multiple channelsDeep expertise in relationship management, stakeholder engagement and storytellingStrong B2B marketing background with demonstrated sales enablement successExperience developing narrative positioning, PR, and thought leadership for multiple audience segmentsProficiency in digital marketing, social media strategy, and emerging channelsTrack record of leading successful events and experiential marketing initiativesDemonstrated ability to influence strategy and think beyond marketing functionExcellence in team leadership and cross-functional collaborationPreferred QualificationsExperience marketing financial products or digital solutionsExpertise in reputation management and crisis communicationsAnalytics and data-driven decision-making capabilityWhat Success Looks LikeMember engagement, satisfaction, and growth metrics show measurable improvementContinuous improvement of bank reputation across key stakeholder groupsInternal communications drive alignment on strategic prioritiesMarketing and digital product team demonstrates high engagement and develops emerging talentGo-to-market initiatives contribute to revenue and mission impactSalary Range : $245k to $295kThe Federal Home Loan Bank of San Francisco is committed to the principles of equal opportunity in employment (e.g., employees, applicants) and in contracting (e.g., suppliers, vendors) regardless of race, color, religion, sex, national origin, disability status, genetic information, age, sexual orientation, gender identity, status as a parent, or any other characteristic protected by law. We are committed to cultivating a workplace free of unlawful discrimination, harassment, and retaliation, and are dedicated to fostering vibrant communities by serving as a reliable source of liquidity and resources for affordable housing and economic development.Salary ranges reflect the base salary that the Bank reasonably expects to pay for a given role and is not inclusive of annual incentive award opportunities, retirement benefits or the value of other health and welfare or other ancillary benefits. We consider many factors when determining base salaries such as individual background and experience, the competitive environment, education, particular skill set(s), and industry and institutional knowledge.The Bank is committed to offering all team members challenging and engaging work with market competitive pay, retirement, and benefit offerings. In support of this commitment, the Bank routinely engages in market competitive benchmarking surveys and analysis to ensure our team members continue to be paid fairly and competitively.