Demand Planner

Benefits:

Dental insurance

Health insurance

Vision insurance

Snack Innovations, Inc. is the parent of Drizzilicious™, a fast-growing better-for-you snack brand built around premium rice cakes and popcorn. We are in the early stages of building a world-class finance and accounting function. This Controller hire is one of our most consequential: the person in this seat will lay the foundation that everything else gets built on.

Position Overview

The Demand Planner is a critical, cross-functional role responsible for building and maintaining a rolling demand forecast that connects shipment sales, POS data, promotional calendars, and customer-level dynamics into a single, integrated view. The forecast will directly inform financial planning, supply and production scheduling, and MRP inputs, making this role a foundational piece of the company’s operational infrastructure.

Forecast Development & Maintenance

Build and own a rolling 12–18 month forward demand forecast at the SKU × retailer / shipment / first receiver level, ensuring the model accommodates multiple pack size configurations as well as club rotation and seasonal/limited-time SKUs

Anchor the forecast to POS data where available (Nielsen, IRI, retailer portals) to reflect true consumer takeaway rather than relying solely on shipment history

Translate the demand forecast into actionable inputs for the financial forecast, supply and production planning, and MRP

Incorporate promotional lift factors and account for all demand-shaping events, including, but not limited to: new distribution resets and pipe-fills, display and shipper activity, club channel rotations, seasonal SKU introductions and wind-downs, and pricing and trade promotional periods

Maintain a shared input calendar for cross-functional teams (Sales, Marketing, Finance, Operations) to submit planned events, promotional activity, distribution changes, and other demand drivers on a defined cadence ahead of each forecast cycle

S&OP Process Leadership

Be a key resource in building and running a structured monthly Sales & Operations Planning (S&OP) process, including owning the demand planning meeting cadence, pre-read materials, and post-meeting action tracking

Align cross-functional stakeholders (Sales, Finance, Operations, Supply Chain) around a single consensus forecast

Maintain a running Risks & Opportunities (R&O) log tied to promotions, new launches, distribution changes, seasonality, and customer-specific events and updating it monthly and presenting it as a standing agenda item in S&OP reviews

Customer Inventory & Allocation Intelligence

Leverage retailer and distributor inventory data to monitor customer inventory positions in near real-time, using that visibility to inform shipment timing recommendations by customer

Serve as a thought leader on inventory allocation strategy, proactively flagging customers at risk of over- or under-stock and recommending corrective actions

Partner with the Sales and Operations teams to plan for secondary display events, including forecasting incremental volume for shippers, off-shelf displays, pallet drops, case stack deals, and similar in-store execution vehicles

Support draw-down and load-in planning around promotional events and seasonal peaks

Forecast Accuracy & KPI Reporting

Establish a forecast accuracy measurement framework (MAPE, bias, SKU-level error tracking) and publish a recurring KPI scorecard covering forecast accuracy vs. actuals by customer and SKU, forecast bias trends, inventory position vs. target, and fill rate / service level metrics

Use KPI learnings to continuously improve forecast methodology, model inputs, and cross-functional input quality

Analytics & Ad-Hoc Support

Analyze category dynamics (seasonality, competitive pricing moves, promotional elasticity, and inventory load-ins and drawdowns) to sharpen forecast inputs and provide context to leadership

Support volume productivity analytics at retail on an ad-hoc basis (velocity, shelf productivity, penny profit); primary focus remains demand planning and retail analytics is a secondary, growth opportunity for the role.

Qualifications & Skills

Required

Bachelor’s degree in Supply Chain, Business, Finance, Statistics, or a related field

2–6+ years of experience in demand planning, supply chain, or CPG forecasting

Proficiency with syndicated data platforms (Nielsen, IRI, SPINS) and/or retailer portals

Advanced Excel skills including pivot tables, Power Query, and structured financial/operational modeling

Experience in a multi-customer retail environment (grocery, club, mass, natural/specialty)

Strong communication and cross-functional collaboration skills

Preferred

Experience with S&OP process design, facilitation, and continuous improvement

Familiarity with ERP environments (NetSuite, QuickBooks, SAP, Sage, or similar)

Club and natural/specialty channel experience

Background in snack, better-for-you, or perishable CPG categories

Retail analytics or category management experience