Vice President, North American Marketing

Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of innovation. Our mission is to bring fun to every household, which we achieve through teamwork and clever collaboration. Learn more about Goliath at

Position Summary

The Vice President of North American Marketing will lead all North American marketing functions and be responsible for the overall go-to-market strategy across the Goliath portfolio. This role will oversee integrated marketing efforts across Toys, Games, Compounds, and future growth categories while partnering closely with Sales and the Global Brand Marketing organization.

This leader will work side-by-side with the Head of Global Brand Marketing to ensure strong alignment between global brand strategy and North American execution. While Brand Marketing is responsible for the product and global brand vision, this role is responsible for bringing those products and brands to market successfully across North America through best-in-class marketing execution.

Go-To-Market Strategy

• Lead North American go-to-market strategy across all brands and categories

• Develop integrated launch plans for new products and key brand initiatives

• Translate global brand vision into impactful North American marketing campaigns and execution

• Drive consumer demand, retail excitement, and sell-through performance

• Partner closely with Brand Marketing to ensure alignment between product strategy and North American market needs

• Collaborate cross-functionally with Sales, Insights, and Commercial teams to maximize market impact

Advertising & Media

• Own all North American advertising strategy and execution

• Oversee linear TV, digital advertising, social advertising, retail media, influencer marketing, and performance marketing

• Manage media agencies, creative partners, and marketing budgets

• Track campaign performance, ROI, and optimization opportunities

Public Relations & Communications

• Lead all North American PR strategy and execution

• Manage product launches, media outreach, and corporate communications

• Build relationships with media, influencers, licensors, and industry partners

• Support executive visibility and thought leadership opportunities

• Oversee crisis communication planning when needed

Social Media & Community Management

• Lead all social media strategy and execution across brands

• Oversee content planning, publishing, engagement, and community management

• Build influencer and creator partnerships

• Ensure brands remain culturally relevant and socially engaging

• Monitor trends, emerging platforms, and consumer behaviors

Trade Shows & Events

• Lead all North American trade shows, customer events, and showroom experiences

• Participate in key customer presentations and line reviews

• Present marketing strategies, launch plans, and consumer insights to internal and external stakeholders

• Oversee planning and execution for Toy Fair, customer previews, and industry activations

• Partner with Sales and Brand Marketing teams to create impactful customer presentations and experiences

Team Leadership

• Build, mentor, and lead a high-performing North American marketing organization

• Foster a fast-paced, entrepreneurial, and collaborative culture

• Manage agency relationships and departmental budgets

• Establish clear goals, priorities, and performance expectations

• Drive operational excellence across the marketing organization

Requirements

• 12+ years of marketing leadership experience

• Experience within toys, games, entertainment, or consumer products preferred

• Strong expertise across advertising, digital marketing, PR, social media, and event marketing

• Proven experience leading integrated go-to-market initiatives

• Strong analytical, strategic, and creative capabilities

• Exceptional leadership and presentation skills

• Ability to thrive in a fast-moving entrepreneurial environment

What Success Looks Like

• Breakthrough marketing campaigns that drive consumer demand

• Strong retail and customer engagement

• Best-in-class product launches and brand activations

• Increased brand awareness, engagement, and sell-through

• A highly collaborative and high-performing marketing organization

Benefits

• 401(k) with company matching
• Health, dental, and vision insurance to keep you covered
• Life insurance
• Flexible spending and health savings accounts to manage your healthcare costs
• Paid time off to recharge when you need it
• Join a fun, dynamic and creative industry—working with toys and games brings its own rewards