Director, HPV Global Vaccines Marketing, HCC Strategy & Activation

Merck seeks a Director to lead global healthcare consumer marketing strategy and activation for HPV vaccines across adolescent and adult populations. This high-visibility role reports to the Executive Director and collaborates with cross-functional teams to drive revenue growth through integrated omnichannel campaigns and consumer-centric brand development.

Responsibilities

• Develop and evolve HCC strategy across priority cohorts with measurable outcomes and quarterly priorities
• Lead global HCC activation strategies integrated across awareness, familiarity, intent, and conversion funnel stages
• Direct master brand campaign content evolution and supporting asset development with creative partners
• Oversee HPV influencer platform expansion based on market insights and regional partnership
• Manage day-to-day agency engagement and workflow from brief development through approval and delivery

Requirements

• Bachelor's degree (MBA/MS preferred)
• Minimum 7 years of brand marketing experience
• Minimum 10 years of progressive vaccines or biopharmaceutical experience
• Demonstrated success in global marketing or commercial strategy roles
• Strong cross-functional leadership and influencing skills
• Advanced analytical capabilities and data-driven decision-making proficiency
• Expertise in customer-centric brand development and agency management