Social Media Specialist- FWRD and Owned Brands

Job Description

Job Description

Meet the Owned Brand division of REVOLVE:

REVOLVE is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted, premium lifestyle brand and a go-to source for discovery and inspiration, REVOLVE delivers an engaging customer experience from a vast yet curated offering of over 45,000 products. Founded in Los Angeles in 2003 by co-CEOs, Michael Mente and Mike Karanikolas, REVOLVE’s family of brands includes their luxury offering, FWRD and a portfolio of 24 owned brands such as Lovers + Friends, Tularosa, NBD and RAYE.

The Owned Brand division within REVOLVE is an industry-leading fashion design and production house based in Los Angeles. Leveraging the power of REVOLVE’s data driven merchandising, combined with raw creative talent, results in an unparalleled ability to identify specific market niches and develop brands that each have their own identity, designed with a distinct consumer interest and personality in mind.

At REVOLVE the most successful team members have the thirst and creativity to redefine fashion retail for the 21st century, making REVOLVE the leading online retail destination targeted towards Millennial and Generation Z consumers seeking premium fashion. With a team of 1,000 strong, we are a dynamic bunch that are motivated by getting the company to the next level. It’s our goal to hire high-energy, diverse, bright, creative, and flexible individuals who thrive in a fast-paced work environment.

Some of the sweetest perks we offer aren’t in a typical benefit package like hefty discounts on items we carry – as in 50% or more off retail prices, free weekly lunches, and pretty rad company parties.

To take a behind the scenes look at the REVOLVE “corporate” lifestyle check out our Instagram @REVOLVEcareers or #lifeatrevolve.

Are you ready to set the standard for Premium apparel?

Main purpose of the position:

This role will report into the Senior Manager, Social Media Strategy and will manage all social channels for FWRD, with primary focus on Instagram, Instagram Stories and TikTok, as well as select Owned Brand social channels. This role will focus on strengthening brand presence and driving strategies to grow the audience, increase engagement and overall content performance. This role will work closely with relevant cross-functional teams (i.e. Brand Partnerships, Influencer Relations, Events, Buying, etc.) to create and execute social strategies that support key brand initiatives.

Major Responsibilities:

Essential Duties and Responsibilities include the following. Other duties may be assigned.

● Work closely with the Senior Manager, Social Media Strategy as well as the Owned Brand and FWRD cross-functional teams to establish an annual social calendar that includes all of key commerce initiatives, brand initiatives and events

● Develop detailed social media campaigns supporting key brand initiatives and launches across FWRD and select Owned Brands

● Establish evergreen messaging and creative strategy for Instagram and TikTok

● Ensure creative, messaging and brand voice is consistent across channels and aligned to each channels’ evolving brand identity

● Write compelling, on-brand copy that fits the specific goals of each initiative and suit the nuances of each channel

● Manage the day-to-day posting and performance monitoring to ensure creative quality and cohesion

● Work closely with Influencer Relations team to develop and continuously evolve a program of influencers and brand ambassadors that support select channels

● Work closely with Brand Marketing cross-functional teams (Influencer Relations, Events, Partnerships) to ensure excellent social integration and support for events and marketing campaigns

● Develop / Execute / Iterate audience growth strategies for FWRD and select Owned Brand channels

● Participate in creative brainstorms / ideation sessions with larger Content Team to keep creative / content capture fresh and ever-elevating

● Work closely with Senior Manager, Social Media Strategy and Analytics Team to assess content / strategy performance and provide iterations, bi-weekly and monthly (Bi-Weekly Team Meeting and Monthly Content Recaps) ● Quarterly competitive research to identify new opportunities

● Shoot content for social; as needed

Required competencies:

To perform the job successfully, an individual should demonstrate the following competencies:

● Expertise in Instagram and TikTok, a must

● Passion for fashion, beauty and pop culture

● Strong knowledge of trends within the fashion and luxury space

● Excellent copywriting skills

● Extremely organized, detail-oriented self-starter that thrives in a fast-paced environment

● Strong collaborator, communicator and team-player

● Possess an eye for aesthetic curation and cohesive visual and written storytelling

● Knowledgeable in a variety of photo / video editing apps for the creation of social assets

● Experience in social content creation (photo, video)

● Understands the importance of performance data and possesses a strong ability to analyze and synthesize the data into actionable plans

● Facility with social listening and analytics tools

● Proficiency in project management and social tools a plus (Airtable, Dash Hudson, Asana, etc.)

● Strong knowledge of influencers in the luxury space

● Flexible with a positive attitude and willingness to learn

Minimum Qualifications:

● 2-3 years of social media experience

● Expertise in Instagram and TikTok; Strong knowledge of YouTube

● Strong knowledge of the influencers and brands that are carried on FWRD and REVOLVE

● Experience with paid social campaigns

● Bachelor's degree a plus

A successful candidate works well in a dynamic environment with minimal supervision. At REVOLVE we all roll up our sleeves to pitch-in and do whatever it takes to get the job done. Each day is a little different, it’s what keeps us on our toes and excited to come to work every day.