Vice President, Performance Marketing - Channels

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We're always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we're backed by a culture of respect. We embrace authenticity and inspire people to thrive.

Welcome to Peacock, the dynamic streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-performance team of incredible colleagues that want to be at the epicenter of technology, sports, news, tv, movies and more. We work hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.


As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.


Job Description

The Position:

The Vice President, Performance Marketing - Channels,will lead Paid Social, Programmatic, and Paid Search teams in developing strategy and executing tactics, leading an in-house team of performance marketing professionals, and delivering strong results for the Peacock business. This role is responsible for Social/Programmatic platform partnerships across Peacock and the broader Growth Marketing organization. This role sets the strategy for how Performance Media channels drive incremental growth, oversees cross-channel testing and measurement, and serves as a senior thought partner to Growth Strategy, Media Analytics, Finance, and external platform partners.

This leader is expected to operate with a multi-level perspective , from executive strategy to in-market decisioning, while coaching managers and shaping the long-term evolution of the Performance Marketing discipline.

We are looking for you, a dynamic, data-driven, best-in-class talent to join the Peacock team as the Vice President, Performance Marketing - Channels. This is a critical role within the Growth organization, specifically the Performance Marketing team.

Responsibilities:

• Own Paid Social, Programmatic and Paid Search strategy and execution across major Performance Marketing platforms including Meta, TikTok, Google (DV360, YouTube) and others.
• Partner with Performance Planning leadership on channel investment strategy, budget oversight and pacing.
• Lead the day-to-day management of partner relationships with paid media platforms, ensuring the partners are delivering against Peacock business goals and driving innovation.
• Partner with counterparts to develop efficient media plans for Performance Campaigns.
• Lead cross-functional meetings and present in senior leadership settings to generate strategic alignment and evangelize Performance Marketing contributions to the business.
• Oversee a team of talented Performance marketing professionals, serving as the primary decision-maker on campaign execution, optimizations and channel strategy.
• Collaborate with cross-functional teams (Media Analytics, Finance, Data Strategy) to ensure alignment of business objectives, deployment of effective measurement solutions, and generation of new approaches to challenges.
• Oversee the development and execution of a Learning Agenda and testing roadmap. Serve as the primary decision-maker on test prioritization and design.
• Translate performance data and experimental results into clear strategic recommendations for improving channel performance, and for the adoption of new ad partners, products and approaches.
• Manage and develop talented team members within Channel teams. Provide regular feedback and career guidance to foster growth. Champion a culture of curiosity, rigorous testing, and constructive debate.
• Guide overall MarTech and data strategy for the Performance Marketing team. Partner with internal and external stakeholders to activate best-in-class tech solutions and drive adoption of emerging technologies.

Qualifications

Basic Qualifications:

• 12+ years of experience in Performance Marketing, with deep Paid Social expertise.
• Deep platform expertise on major performance media channels such as Meta, TikTok, Google (DV360, YouTube) and others, and partner management skills.
• Exceptional analytical skills and demonstrated ability to connect data, strategy, and storytelling to provide recommendations and direction.
• Expertise with testing methodologies, experimental design, and ability to lead the planning and execution of a strategic learning agenda.
• Extensive experience working with Media Mix Modeling and Multi-touch Attribution measurement and planning solutions.

Desired Qualifications:

• Strong leadership skills and ability to translate business objectives into functional workstreams.
• Ability to thrive in a dynamic business with changing objectives.
• Ability to make decisions with varying levels of direction/available data.
• Strong project management and prioritization skills.
• Proven experience leading teams, developing talent and influencing senior stakeholders.
• Experience with onboarding and implementing DCO solutions.
• Experience with campaign automation tools, automated and AI-powered workflows.
• Experience operating in a fast-paced, cross-functional media or streaming environment.
• Self-motivated and results-oriented with a high regard for attention to detail.

Additional Requirements:

• Hybrid : This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $190,000 - $245,000 (bonus and long-term incentive eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to View email address on click.appcast.io.