Head of Content & Media

Company Description Yellow The Label is a brand focused on creating standout pieces designed to be the highlight of every closet. Yellow The Label fosters a creative, collaborative environment where team members can contribute to shaping the brand's visual identity and voice.

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Role Description The Head of Content & Media is a part-time, hybrid role based in Tampa, FL, with flexibility for remote work given the candidate's experience and expertise. This role leads the strategy, creation, and execution of content across all brand channels, including social media, website, email, and paid media.

Day-to-day responsibilities include planning content calendars, directing and producing photo and video shoots, writing and editing copy, and overseeing visual storytelling that reflects the brand's aesthetic and values. The individual in this role will work with our Creative Coordinator to manage and coordinate with creatives, freelancers, and partners, analyze performance metrics, and refine content and media strategies.

Qualifications

• Demonstrated innovation within marketing

. Candidates will not be considered without a strong portfolio across channels.

Demonstrated

• experience in content strategy and planning for fashion, lifestyle, or consumer brands.
• Strong skills in copywriting and storytelling for web, email, and social media, with an ability to adapt tone and style to the brand.
• Experience in social media management, including content scheduling, community engagement, and platform-specific best practices.