Marketing Communications Specialist

Marketing Communications SpecialistAre you looking for an opportunity to make a difference? At Mesa Labs we're passionate about protecting the vulnerable by enabling scientific breakthroughs, ensuring product integrity, increasing patient and worker safety, and improving quality of life around the world.At Mesa Labs we offer competitive wages, including bonus opportunity, and a comprehensive benefits package.Base Compensation Range: $63,000.00 to $78,750.00 USD This position is eligible for an annual 10% bonus opportunity in addition to the base salaryOutstanding Benefits and Perks: We are proud to offer a variety of benefits that meet the diverse needs of our employees:Eligible for benefits the first day of the month after you startTiered Medical, Dental and Vision Insurance optionsHealth savings (HSA), healthcare & dependent care flexible spending (FSA) accountsCompany paid short term and long-term disability (unless covered by a state disability plan)Company paid life insurance and AD&D3 weeks of accrued vacation time; accruals begin on Day 1Paid sick leave of 48 hours per calendar yearEligible employees may receive four (4) weeks paid Care Giver leave after 1 year of service or in accordance with state leave laws401(k) plan that provides a 4% Safe Harbor company match on a 4% employee contribution that begins on Day 1Employee Wellness and Financial Assistance Resources through Cigna and NY LifeNine (9) paid company holidays per yearOvertime opportunitiesAgena: Agena Bioscience® empowers research laboratories worldwide to deliver scalable targeted genomic data. Our open, advanced platform, the Mass ARRAY® System, provides researchers with insights through a highly multiplexed solution in the areas of mutation profiling, liquid biopsy, pharmacogenetics, and more.Job Summary: The Marketing Communications Specialist works independently on assigned projects and campaigns, applying professional judgment to develop content, selects appropriate communication approaches, manages project requirements, and evaluates results. This role uses marketing data, customer insights, and established brand and marketing strategies to recommend and implement improvements to communications, and campaign effectiveness.Duties/Responsibilities:Content DevelopmentDevelop high-quality content across digital and traditional channels, including websites, social media, email campaigns, thought leadership, promotional materials, and press materials.Translate technical, product, and business information into clear and compelling content appropriate for target audiences.Ensure messaging and content align with established brand standards, marketing strategies, business priorities, and audience needs.Independently manage assigned content projects from concept through completion, coordinating reviews and approvals with appropriate stakeholders.Edit and proofread marketing materials to ensure accuracy, consistency, quality, and brand alignment.Campaign Development & ExecutionDevelop and execute assigned marketing communications campaigns across multiple channels in support of established marketing objectives.Determine appropriate content, messaging, and communication approaches for assigned campaigns within established brand and marketing strategies.Manage campaign timelines, deliverables, stakeholder inputs, and execution to ensure projects are completed effectively and on schedule.Coordinate with internal stakeholders, including Product Management and Sales, to develop cohesive campaign materials and messaging.Monitor campaign performance and recommend adjustments to improve engagement and effectiveness.Public Relations & External CommunicationsSupport development and distribution of press releases, external communications, and other public relations materials.Coordinate with external partners, media contacts, or agencies as appropriate for assigned communications activities.Prepare supporting materials for media interactions and external communications.Ensure external communications accurately and consistently represent company messaging and brand standards.Digital & Social MediaDevelop and manage content for company social media and digital communication channels.Monitor digital and social media engagement and analyze performance data to identify opportunities for improvement.Recommend content and channel adjustments based on performance metrics, audience behavior, and marketing objectives.Maintain awareness of emerging digital marketing trends and identify relevant opportunities for application.Market Insights & Campaign OptimizationGather and analyze market research, competitive information, customer insights, and campaign performance data to support marketing communications activities.Apply insights to improve messaging, content, and campaign execution.Track key performance indicators for assigned campaigns and communication initiatives.Prepare reports and presentations summarizing campaign results, key findings, and recommended improvements.Use data and professional judgment to recommend actions that improve communication effectiveness and audience engagement.Event & Program SupportDevelop and execute communications and promotional materials for trade shows, conferences, customer events, and other external engagements.Coordinate communication activities and deliverables with internal stakeholders and external vendors.Develop promotional content and supporting materials to increase event awareness and engagement.Support post-event communications and follow-up activities.Collaboration & Project ManagementPartner with Marketing, Product Management, Sales, and other cross-functional stakeholders to execute marketing communications initiatives.Manage multiple communications projects simultaneously, establishing priorities and coordinating resources to meet deadlines.Work with external agencies, vendors, and other partners to support assigned projects as needed.Identify opportunities to improve communications processes, content development, and project execution.Share knowledge and best practices with colleagues to support consistent and effective marketing communications.Experience/EducationBachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field, or equivalent combination of education and experience.Typically 2–4 years of professional experience in marketing communications, content marketing, digital marketing, public relations, or a related field.Experience independently managing marketing communications projects or campaigns from development through execution.Experience working cross-functionally with business, product, sales, or other internal stakeholders preferred.Knowledge & Skillsets RequiredStrong writing, editing, proofreading, and storytelling skills with excellent attention to detail.Working knowledge of marketing communications principles, content development, branding, and integrated marketing campaigns.Knowledge of digital marketing channels, social media platforms, email marketing, and related tools.Ability to translate technical or complex information into clear and engaging communications for different audiences.Ability to analyze campaign and engagement data, draw conclusions, and recommend improvements.Strong project management and organizational skills with the ability to independently manage multiple priorities and deadlines.Sound judgment and problem-solving skills with the ability to make decisions within established marketing strategies and guidelines.Strong interpersonal and collaboration skills with the ability to work effectively across functions.Proficiency with Microsoft Office and relevant marketing, content management, social media, or analytics platforms.Physical Demands (US Only)Sitting: Often for extended periods at desks or meetings.Standing or walking: Occasionally for meetings, events, or office tasks.Using computers: Frequent typing and use of computers and office equipment.Lifting: Light, generally less than 10 pounds.Repetitive motions: Frequent use of keyboard and mouse.Environmental Conditions (US Only)Workspace: Climate-controlled office or remote work environment.Lighting: Standard office lighting appropriate for computer-based work.Noise Levels: Moderate, with occasional interruptions from phone calls, meetings, and conversations.Ergonomics: Workstations with desks and adjustable chairs to support appropriate posture.