Product Marketing Director

Role Description

You own the commercial narrative for Athennian's platform. This role sits at the intersection of product, revenue, and market strategy — reporting directly to the Chief Platform Officer. You'll partner closely with Product, Sales, and Customer Success to translate technical capabilities into differentiated positioning, workflow-level value stories, and revenue-driving go-to-market programs.

This is not a launch coordinator role or a slide-deck strategist role. It is a hands-on commercialization engine where you personally define how we package and price our product, how we position it by segment and persona, and how Sales and CS show up in front of sophisticated buyers. You will get into the product itself, stress-test workflows, and build the enablement that directly moves win rates, ACV, and adoption.

We're looking for a strategic director who is willing to get their arms around the problem and execute — not someone looking to immediately build and manage a large team. You'll use AI-powered tools to automate lesser-value grunt work and operate with a high degree of leverage, freeing yourself to focus on the strategic decisions that matter.

What you'll do

• Commercialization Strategy (35%)
  • Own the end-to-end commercial strategy for Athennian's platform, including tier structure, add-on strategy, and pricing and packaging recommendations.
  • Define and maintain segment-specific positioning tailored to distinct buyer personas.
  • Shift the organization away from "feature pushing" toward workflow-aligned marketing.
  • Establish ongoing rituals and operating cadences for clear understanding of what is being built, why, and for whom.
  • Track commercial performance metrics including attach rate, ACV uplift, pricing realization, and discount trends.
• Workflow & Use Case Definition (30%)
  • Translate product capabilities into concrete, segment-specific client workflows.
  • Work directly inside the product to identify workflow gaps and surface positioning opportunities.
  • Partner with Product Management to ensure roadmap prioritization reflects commercial value.
  • Lead quarterly product webinars to establish a consistent thought leadership voice.
• Sales & CS Enablement (20%)
  • Build and maintain sales enablement programs tied to revenue outcomes.
  • Equip Customer Success with workflow-level value stories that drive adoption.
  • Measure enablement effectiveness through sales asset usage and feedback loops.
  • Conduct message testing with real buyers and feed insights back into positioning.
  • Leverage AI tools to automate the production of product marketing materials.
• Market Intelligence & Segmentation (15%)
  • Develop deep familiarity with the Sales and CS pipeline to understand deal dynamics.
  • Build a feedback loop between field conversations and positioning.
  • Monitor win rate by segment, message resonance, and adoption of newly commercialized workflows.

Qualifications

• ~10 years of total experience, with the majority spent as a Senior Individual Contributor in product marketing.
• Proven B2B SaaS and startup experience.
• Experience in categories where generic messaging fails.
• Demonstrated ownership of pricing and packaging strategy.
• Track record of building sales enablement programs that improved pipeline conversion.
• Proven ability to strengthen the PM–PMM relationship.
• Comfortable getting hands-on with a technical product.
• Demonstrated use of AI-powered tools to automate repetitive marketing tasks.
• Hands-on experience with HubSpot and Clay.
• G&A, back-office, or compliance/legal/finance adjacent industry background.

Benefits

• Competitive salary, equity, and performance-based bonus structure.
• A minimum of 3 weeks vacation, 5 sick days, and 6 personal/flex days.
• Health, dental, vision, long-term disability, and a Health Spending Account (HSA).
• Flexible parental leave, including top-ups.
• A work-from-home allowance to get you set up for success.