Business Development

Job Description

Job Description

Are you in search of a workplace that thrives on community connections through advertising?If so, we’d love to have you join our sales team! Our Lamar office in Tuscaloosa, Alabama, is now hiring a new Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in Tuscaloosa, AL, and the surrounding areas. We need someone who understands the connection between marketing and sales and genuinely gets excited with each and every sale - big or small!

Rated #1 Sales team for 2025 on Comparably , our Sales Account Executives are the connection between Lamar and the communities we serve.  Our AE's meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities. 

Why Lamar?

Rated #1 Sales team for 2025 on Comparably , our Sales Account Executives are the connection between Lamar and the communities we serve.  Our AEs meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities. 

Lamar is a certified  Great Place to Work , with 88%of employees in agreement. Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

• Learn more about us on our official YouTube channel.
• Check reviews and company updates on our Glassdoor page
• Learn more about our  Great Place to Work certification.

What’s in it for you?

• A Monday-Friday schedule with paid holidays, with a combination of time in-office and selling in the field
• A first-year earning potential of $50,000-$95,000 including commissions, dependent on experience and selling ability
• No commissions cap, so earning potential is unlimited as you grow your book of business!
• Monthly auto and cell allowances for work-related expenses

What can you expect from us?

• Comprehensive training program with opportunities to participate in our corporate-hosted Lamar Sales School
• Multiple medical plan options
• Hospital, Critical Illness, and Accident coverage 
• Short- and long-term disability with paid parental leave
• Dental and vision insurance
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays, including Presidents' Day and Juneteenth
• Employee Stock Purchase Plan
• 401(k) plan with company match
• Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
• A people-first culture that invests in connection, community involvement, and transparency around employee feedback
• Ongoing professional development and internal leadership programs to maximize your career potential
• Advancement opportunities, as our goal is to promote all Sales Managers from within!

What we’re looking for in YOU:

• Ability to cold call businesses both over the phone and in person
• Ability to make oral presentations to provide information or explain policies and procedures
• Skill in speaking with persons of various social, cultural, economic, and educational backgrounds
• Working knowledge of personal computers, including Microsoft Office Suite on Surface Pros
• Ability to adapt to new technology
• Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints
• Skill in writing grammatically correct routine business correspondence
• Ability to perform effectively under fluctuating workloads
• Skill in selling or promoting outdoor advertisements
• Skill in establishing rapport and gaining the trust of others
• Ability to establish and maintain cooperative working relationships
• Ability to meet a sales quota
• Working knowledge of general sales techniques
• Ability to be intrinsically motivated to succeed and withstand rejection
• Skill in working independently and following through on assignments with minimal direction

Education and experience:

• Education and Experience Requirements
• High School Diploma or Equivalent
• Current and Valid Driver’s License
• College Degree preferred
• Previous Outdoor Advertising Experience preferred
• CRM experience preferred

A day in the life:

On a regular basis, you will:

• Meet and exceed sales targets and monitor personal sales data and reports
• Target businesses in the assigned area and visit each established Lamar client as well as competitors' clients in a specified time frame
• Exhibit working knowledge of local and national competition
• Cluster accounts to work them efficiently 
• Identify potential growth areas and open new accounts
• Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research
• Develop their presentation skills by utilizing computer tools, and present to clients on a regular basis
• Develop new product knowledge and selling skills
• Actively participate in sales meetings, regional meetings, seminars, and trade shows
• Perform administrative duties, such as:
  • Maintaining daily, weekly, and monthly sales plans a month in advance
  • Follow up on all client production orders and problem-solve any issues that may arise
  • Maintaining organized and up-to-date records of clients and sales activity

Physical demands and work environment:

• The primary work environment for this position is a combination of an office environment and work in the field, making sales calls and servicing existing accounts.
• The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
• Nights spent away from home traveling are less than 10%

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 360,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Billboards
• Interstate logos
• Hand-painted murals
• Transportation and airports
• The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. Please click here to learn more about Lamar's green initiatives.

Lamar is an EEO/AA employer, including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic

Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

SMS and Email Communications: By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing  View email address on ziprecruiter.com or replying 'STOP' to text messages. Your information will be processed in accordance with our privacy policy.

California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number, and other contact information, employment history, and reference contact information, and any other information provided by an applicant to Lamar.  By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar.  Lamar will not sell this information.

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