Solutions Activation Manager

The Opportunity

Adobe works alongside business organizations to reshape creativity and operational efficiency throughout enterprises during the AI era. In the role of Solutions Activation Manager (SAM), you will serve as the connecting point between portfolio strategy and sales activities. Your responsibility is to convert Adobe's solutions into compelling positioning, targeted messaging, and customer engagement initiatives that increase pipeline and accelerate deal completion.

SAMs are grouped by audience segment into Creative Pro, Business Pro, and Marketing Pro. This role mainly focuses on Marketing Pro, which includes Firefly and Foundry. Here, the shift toward automated creative workflows is opening new opportunities and challenges for sellers in both technical and non-technical areas. You will align Adobe's portfolio with the sales process, prepare sellers for success, and work directly with customers to implement the strategy in the field.

What You'll Do

Implement Portfolio Strategy in the Field

• Convert Adobe's solutions portfolio strategy into segment-specific positioning, messaging, and sales plays tailored for Creative Pro, Business Pro, and Marketing Pro audiences.
• Align solutions with the sales process across all seller and technical segments ensuring every role in the field has the tools and clarity to engage buyers effectively.

Develop Sales-Ready Activation Content

• Build crisp, actionable collateral positioning guides, objection handling frameworks, demo narratives, and deal-stage plays that sellers can put to work immediately.
• Convey product features and AI advancements through buyer-focused narratives that connect with executive, technical, and practitioner groups.

Lead Customer Engagement Initiatives

• Build and deliver customer-facing programs that bring Adobe's portfolio to life at key stages of the buyer journey.
• Partner with field teams to support strategic accounts, executive conversations, and high-impact sales moments across segments.

Strengthen the Roadmap with Field Intelligence

• Surface insights from seller and customer interactions to inform new capabilities, integrations, and portfolio investments.
• Act as the connective tissue between field execution and portfolio strategy, ensuring activation keeps pace with Adobe's evolving solutions.

Align Across the Go-to-Market Organization

• Work closely with GTM, product marketing, sales operations, and field leadership to guarantee consistent positioning and sales play implementation across all segments.
• Collaborate with the Solutions Activation team to ensure consistency throughout the Creative Pro, Business Pro, and Marketing Pro portfolio.

Qualifications

• 6+ years of experience in sales activation, GTM, solutions marketing, or field-facing roles within SaaS, enterprise technology, or creativity/efficiency software.
• Proven capability to convert portfolio strategy into practical positioning and customer engagement initiatives that advance the pipeline.
• Outstanding program and project management skills, with a track record of building and scaling initiatives across complex, cross-functional organizations.
• Strong understanding of AI's role in modern enterprise workflows particularly as it applies to creative production, content supply chains, and marketing operations.
• Demonstrated communication and presentation abilities, capable of tailoring messages for executive, technical, and practitioner groups.
• Strong cross-departmental leadership abilities with experience collaborating across sales, GTM, product marketing, and sales operations.
• Willing and able to travel nationally and internationally up to 40% of the time.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 -- $219,750 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $151,800 - $219,750

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.