Business Development Representative
Overhaul
Business Development Representative (BDR)
Overhaul is a rapidly growing software company specializing in in-transit supply chain visibility and risk management solutions for global enterprise organizations. Our cutting-edge technology empowers organizations to gain real-time insights into their supply chain operations, mitigate risks, and optimize their logistics processes. As we continue to expand our presence in the market, we are seeking a dynamic Business Development Representative (BDR) to help us continue to build and expand our presence in the US region.
As a Business Development Representative (BDR) at Overhaul, you will play a pivotal role in driving growth by identifying and engaging potential customers and partners within the US market. Your primary focus will be to generate and qualify leads through outbound prospecting inbound leads and through strategic partnerships, build relationships with key partners and stakeholders, and establish Overhaul as the go-to solution for in-transit supply chain visibility and risk management.
Additionally, you will work closely with Overhaul's strategic partners to create joint lead-generation opportunities, align on account mapping, and maximize pipeline growth. This is a unique opportunity to contribute to a high-growth company and help shape the future of supply chain technology.
You will report to the Sr. Director, Partnerships/BD and collaborate across Sales, Marketing, and Partnerships to ensure pipeline maximization and revenue growth.
Key Responsibilities:
- Lead Generation & Prospecting: Identify and engage potential Enterprise customers via cold calls, emails, LinkedIn, and outbound campaigns and qualify high-value opportunities across Overhaul's ideal customer profile (ICP)
- Partner-Driven Lead Generation: Collaborate with assigned partners to align on account mapping, generate joint leads, and co-market solutions.
- Personalized Outreach: Bring your creativityLeverage industry insights (e.g., cargo theft reports, market trends) to craft tailored messaging that resonates with target decision-makers.
- Multi-Channel Engagement: Utilize a combination of cold calling, email sequences, and LinkedIn to drive awareness and interest.
Lead Qualification & Pipeline Development:
- Assess Customer Needs: Qualify inbound and partner-sourced leads by understanding pain points, supply chain challenges, and potential fit for Overhaul.
- Drive Engagement: Effectively nurture leads, ensuring a strong pipeline of qualified opportunities for the sales team.
Partner Collaboration & Account Mapping:
- Joint Outreach Initiatives: Work closely with Overhaul's partners to align sales efforts, uncover new opportunities, and drive co-selling motions.
- Partner Campaigns: Contribute to joint marketing campaigns and events that enhance brand visibility and pipeline development.
Sales & Marketing Alignment:
- Collaborate with Sales, Marketing, and Partnerships to execute targeted outreach strategies.
- Provide feedback on messaging effectiveness, prospect engagement, and market trends.
Market & Product Knowledge:
- Develop a deep understanding of Overhaul's solutions, customer use cases, and industry trends to communicate value effectively.
CRM & Reporting:
- Maintain accurate records in CRM systems (Salesforce, HubSpot, Demandbase etc.), tracking interactions, pipeline stages, and conversion metrics.
Qualifications:
- 3-5 years of experience in sales, business development, or a customer/partner-facing role (SaaS, logistics, supply chain, cold chain, or tech industry preferred).
- Familiarity with communicating to senior/executive level roles in enterprise organizations
- Strong relationship-building skills and the ability to navigate organizations to find decision-makers.
- Excellent communication skills (written and verbal) with the ability to "be curious" and craft compelling, creative outreach messages.
- Self-motivated, results-driven, and proactive in pursuing new business opportunities.
- Understanding of partner ecosystems and how they contribute to pipeline growth is a plus.
- Experience with CRM and sales enablement tools (e.g., Salesforce, DemandBase, ZoomInfo, Slack) is a plus.
- Experience in Tech and AI is a plus!
- Cold Chain and MedTech experience a plus!
Your First 90 Days:
Days 1-30 Learning & Foundations
Deep dive into Overhaul's solutions, market positioning, and ideal customer profile (ICP). Understand Overhaul's partner ecosystem and their role in pipeline development. Begin shadowing sales calls, partner meetings, and marketing campaigns. Start cold outreach (calls, emails, LinkedIn) and refine messaging.
Days 31-60 Execution & Pipeline Growth
Ramp up outbound activity and meet lead generation targets. Develop joint account mapping strategies with assigned partners. Identify co-selling opportunities and participate in partner-led outreach. Book high-quality meetings with qualified prospects.
Days 61-90 Optimization & Strategy
Optimize outreach messaging and cadences based on response data. Strengthen industry expertise to drive higher-quality conversations. Provide feedback to sales and marketing on lead generation effectiveness. Identify new prospecting tactics and growth opportunities for long-term success.
Why Join Overhaul?
- Be part of a high-growth, innovative company revolutionizing supply chain risk management.
- Develop expertise in logistics, SaaS, and strategic partnerships.
- Work with industry-leading partners to drive joint revenue opportunities.
- Opportunities for career growth within sales, partnerships, or marketing.
Perks and Benefits:
- Top employee health and well-being benefits.
- Care giver/adoption/family leave
- Unlimited Vacation Policy
- Casual dress
- Rotating company 'Perks at Work' program
If you are a proactive and ambitious individual looking to make a significant impact in a fast-growing company, we encourage you to apply for the Business Development Representative role at Overhaul.
Diversity and Inclusivity Statement
Overhaul has always been, and always will be, committed to diversity and inclusion. Our Overhaul Culture Code's top listed commitment is to "Diversity and Synergy." All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. We strongly encourage people from underrepresented groups to apply!
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