Digital Marketing Manager

ZARA IS HIRING DIGITAL MARKETING MANAGER Job Description The Digital Marketing Manager is responsible for executing and leading the digital strategies to drive awareness, new customer acquisition, increase the web traffic and identify growing opportunities within a digital environment. Paid Media & Performance Marketing Own bidding strategies across Paid Search and Paid Social, optimizing toward ROAS, CPA, CPC, traffic, and revenue goals while balancing budget efficiency. Develop and manage full-funnel acquisition strategies across search, social, affiliate, and lifecycle marketing channels. Lead campaign structure development, audience segmentation, budget allocation, and pacing strategies across multiple digital platforms. Partner with agencies to optimize campaign architecture, keyword strategy, product feeds, audience targeting, creative testing, and bidding methodologies. Adapt global marketing initiatives to local market needs through audience insights, regional trends, cultural moments, and commercial priorities. Measurement & Analytics Build and maintain executive dashboards and performance reporting using web analytics and platform reporting tools to measure traffic, conversion, revenue, ROAS, and customer acquisition. Define channel-specific KPIs and forecasting models to support monthly, quarterly, and annual business planning. Identify trends through audience, geographic, and product-level performance analysis to inform investment decisions. Conduct incrementality analyses, lift studies, and A/B testing to validate marketing effectiveness and optimize customer acquisition strategies. Prepare executive business reviews, performance updates, forecasts, and strategic recommendations for senior leadership. Translate complex performance data into actionable business recommendations that influence commercial and marketing strategy. Affiliate & Creator Commerce Manage affiliate platform integrations, commission structures, publisher onboarding, tracking validation, and performance optimization. Evaluate affiliate partner performance using traffic, conversion rate, AOV, incremental revenue, and customer acquisition metrics. Develop scalable creator commerce strategies leveraging affiliate technology, attribution, and commission-based partnerships. SMS Marketing & Customer Engagement Own the SMS marketing program, developing market-specific messaging strategies and customer journeys tailored to local business priorities, trends, and merchandising needs. Create compelling SMS copy and campaign briefs, while identifying opportunities for new automations, triggered journeys, and promotional activations to drive engagement, traffic, and revenue. Analyze SMS performance and customer behavior to optimize messaging, targeting, and campaign effectiveness while ensuring alignment with broader omnichannel marketing initiatives. Forecasting & Financial Management Develop monthly and annual investment forecasts across multiple digital channels while balancing commercial objectives, profitability, and growth targets. Manage and forecast multi-million-dollar digital marketing budgets across multiple markets while balancing traffic, revenue, ROAS, and profitability goals. Monitor campaign pacing and recommend budget reallocations based on performance trends, seasonality, inventory, and business priorities. Manage agency fees, media investment, and budget reconciliation across multiple markets. Cross-Functional & Agency Management Serve as the primary liaison between internal stakeholders, external media agencies, affiliate networks, and strategic partners to ensure marketing initiatives align with business priorities. Partner cross-functionally with global and local stakeholders including Product, Stores, Communications, Legal, Creative, and international headquarters to develop integrated commercial strategies. Campaign Execution & Marketing Operations Oversee campaign launches, creative approvals, and affiliate activations while ensuring alignment with inventory, promotional priorities, and market-specific needs. Support customer engagement initiatives across the digital ecosystem and continuously improve marketing processes and workflows. Market Intelligence & Strategic Growth Analyze consumer trends, competitive activity, cultural shifts, and emerging retail innovations to identify opportunities that drive long-term growth. Identify opportunities to improve campaign efficiency, scale acquisition efforts, strengthen affiliate partnerships, and drive sustainable business growth. E-commerce Optimize marketing investment based on product lifecycle, inventory availability, merchandising priorities, and seasonal demand. Partner with merchandising and commercial teams to align digital marketing strategy with product launches, commercial calendars, and business priorities. Platform Expertise Manage campaigns and reporting across Google Ads, Meta Ads Manager, Google Analytics, Google Merchant Center, affiliate platforms, and CRM marketing technologies. Benefits: Highly competitive base salary Medical, Dental, and Vision insurance Generous vacation package Paid sick days Employee Discount Company paid holidays Unique and fulfilling work environment Significant growth opportunities and professional development 401K Zara USA, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, disability, age, citizenship status, veteran status or any other characteristic protected by applicable federal, state or local laws. EOE/DFW