Marketing Associate

The PowerPusher Marketing Associate is a highly detail-oriented B2B marketing generalist responsible for supporting marketing initiatives within the industrial moving equipment space. This role supports brand growth, product awareness, and revenue generation through a combination of strategic execution and hands-on marketing activities. Trade shows and industry events are a core channel for the business, and this role plays a lead operational role in planning and executing the annual trade show calendar. The ideal candidate brings strong technical acumen, a high degree of accuracy, and the ability to translate complex product capabilities into clear, compelling messaging for dealers, partners, and end-users. Key Responsibilities Develop, manage, and execute integrated marketing initiatives including content creation, digital campaigns, social media, product marketing, and dealer communications Own end-to-end trade show and industry event execution across the annual calendar, including booth logistics, shipping, vendor coordination, on-site setup, and staff scheduling Coordinate pre-show and at-show marketing activities, including digital display advertising, email invitations, lead capture setup, giveaways, and booth collateral preparation Manage post-show lead processing, CRM import, sales handoff, and event ROI reporting to evaluate performance and inform future show selection Create high-quality, technically accurate content such as blogs, case studies, product sheets, videos, email campaigns, and sales collateral that clearly communicate the value of industrial moving equipment solutions Plan, launch, and optimize paid and organic marketing campaigns (search, social, email), continuously improving performance through data-driven insights Manage and grow social media presence, including content planning, publishing, and engagement tracking aligned with B2B audiences Design and produce marketing collateral including brochures, presentations, technical documentation, and dealer-facing materials Support product marketing efforts including positioning, messaging, competitive differentiation, and go-to-market strategy for new and existing products Support new product launch activities, ensuring alignment across marketing, sales, and dealer channels Conduct market, customer, and competitor research to inform strategy and identify growth opportunities within industrial and B2B segments Manage and update website content, ensuring accuracy, SEO optimization, and a strong user experience; collaborate with developers or utilize CMS tools as needed Develop dealer enablement tools, training resources, and communications to support partner success and sales alignment Monitor, analyze, and report on marketing performance using analytics tools, providing actionable recommendations for continuous improvement Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field Minimum 3-5 years of experience in B2B marketing, preferably within industrial equipment, manufacturing, or technical product environments Demonstrated ability to manage multiple marketing functions in a generalist role Strong technical aptitude with the ability to understand and accurately communicate complex product details Experience with website/CMS platforms, CRM (Salesforce preferred), and marketing automation (Pardot/MCAE or similar) Proficiency in marketing analytics tools and performance measurement Excellent written and verbal communication skills with strong attention to detail and accuracy Strong organizational, project management, and multitasking abilities Preferred Skills Experience marketing industrial moving equipment or similar material handling solutions 2+ years of trade show or B2B event coordination experience Familiarity with dealer or distributor networks in a B2B environment Basic graphic design or video editing capabilities Knowledge of SEO/SEM best practices Experience supporting technical sales teams What Success Looks Like Consistently accurate, high-quality marketing content that effectively communicates technical product value Successful execution of integrated B2B marketing campaigns and product launches Increased engagement and lead generation across digital and dealer channels Strong alignment with sales and dealer partners, resulting in improved enablement and revenue support Measurable improvements driven by data-informed marketing decisions Health insurance Health savings account Life insurance Paid time off Referral program Vision insurance Work Location: Hybrid in Shakopee, MN 55379 #J-18808-Ljbffr PowerPusher