Product Marketing Manager -Korean Bilingual (Greater Chicago Area)

The Company is a renowned global manufacturer and supplier of electrical equipment and products, aims to solidify its brand presence in the North American market.

Responsibilities

• Manage content creation for various marketing materials, including brochures, manuals, presentations, and datasheets, ensuring consistency in brand messaging.
• Coordinate closely with the headquarters in Korea to align global marketing strategies and maintain consistency in content creation for various marketing materials. Facilitate regular communication and updates to ensure coherence.
• Collaborate with cross-functional teams (e.g., sales, customer service, and design) to ensure marketing efforts are integrated and aligned with overall business strategies and goals.
• Product management activities by gathering and documenting customer requirements, creating product specifications, and aiding in the development of product roadmaps.
• Collaborate with the product strategy team in Korea to ensure that marketing materials accurately reflect product features and capabilities. Provide input during the product design and development phases.
• Conduct comprehensive market research and competitor analysis to identify industry trends, target audiences, and new growth opportunities. Present findings through detailed reports and actionable insights.
• Analyze the performance of marketing campaigns using various metrics and analytics tools. Provide recommendations for improvement based on data-driven insights.
• Manage relationships with external agencies, vendors, and partners to ensure high-quality deliverables and adherence to project timelines.
• Stay updated on the latest marketing trends, tools, and technologies. Propose and implement innovative ideas to enhance marketing effectiveness.
• Prepare and present regular performance reports to senior management, highlighting key metrics, achievements, and areas for improvement.
• Develop and implement pricing strategies based on market research, cost analysis, customer value perception, and competitive positioning. Continuously assess and adjust pricing policies to ensure profitability and market competitiveness.
• Monitor product performance and customer feedback to identify opportunities for product improvements and innovations. Facilitate communication between customers and product development teams.
• Conduct training sessions and create documentation for sales and customer service teams to ensure they have the knowledge and tools to effectively support and promote the product

Requirements

• Bachelor’s degree in Marketing, Business Administration or Engineering.
• Proven experience in a B2B.
• Bilingual in English and Korean required
• Ability to work independently and as part of a team in a fast-paced environment.
• English fluency; effective oral and written skills; ability to synthesize and present presentations from C level to factory floor in small to large groups
• Analytical skills with intermediate level Excel and PowerPoint skills