Director, Admissions Revenue Strategy (VA)

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.What you get to do:Own the commercial growth agenda for one of our markets, a regional portfolio of parks within our family of SeaWorld, Busch Gardens, Discovery Cove, Sesame Place and Waterparks brands. You will act as the commercial leader for the market. You'll define where growth comes from (which segments, channels and sources of demand) and turn that into a plan the business can execute. You'll partner closely with each park's executive team to shape the strategy. You'll also work with Finance, Marketing, Resellers, Revenue Management and other key partners from planning through execution. Success is measured by delivering revenue and attendance growth against plan for the market. You will:Develop and own the multi-year commercial growth strategy for the market, turning revenue and attendance targets into a clear plan by segment, channel, geography and visitation sourcePartner closely with the Park Executive Teams to shape the market's commercial strategy, align on priorities and make sure the plan reflects each park's opportunities and constraintsWork with Finance, Marketing, Resellers and other key partners across planning, strategy and execution, from target setting and annual plans through launch and performance trackingLead a team that runs growth planning, segment and channel strategy, and commercial performance analysis for the marketDefine which customer segments to grow, defend or develop (locals, tourists, groups, international, pass members and others) and set the commercial priorities for eachShape channel strategy across direct, e-commerce, resellers, groups and partners, including mix, roles and growth targetsPartner with Revenue Management and Pricing & Offer to set the commercial direction that pricing, product and promotional decisions should deliver againstBuild the analytics behind growth decisions: market sizing, segment economics, channel performance, demand drivers, competitive dynamics and a test-and-learn agendaIdentify and size new growth opportunities, such as underpenetrated segments, new channels, partnerships and source markets, and build the business case to pursue themAct as the market's commercial voice to the Senior Leadership Team, reporting on growth performance, risks and outlookBring new commercial practices, tools and ways of working into the marketPerform other duties as assignedWhat it takes to succeed:Bachelor's degree in Business, Economics, Finance, Marketing or a related field, or equivalent experienceTrack record in commercial strategy, growth strategy or a similar analytically driven commercial role, ideally with P&L or market-level accountabilityExperience setting segment and channel strategy and turning it into measurable resultsExperience leading and developing multiple direct reportsStrong analytical skills and the ability to turn complex information into clear recommendations for executive leadershipAdvanced proficiency in ExcelStrong written and oral communication skillsComfort working across a matrixed organization and influencing without direct authorityPreferred:MBA or advanced degree in a related fieldExperience partnering with senior operating leaders (such as General Managers or park/business-unit executive teams) to shape and deliver strategyProficiency in advanced analysis and BI tools (SQL, Tableau, Power BI, Python, R or similar)Background in theme parks, attractions, leisure, cruise, lodging, airline or another high-volume consumer industryExperience working with reseller, travel trade or distribution partnersWorking knowledge of revenue management and pricing, enough to partner effectively with those functionsCompensation: 125K-135K USD AnnuallyThe perks of the position:Paid Time OffComplimentary Park Tickets and PassesPark Discounts on Food and MerchandiseMedical, Dental, and Vision Insurance401K Retirement planVoluntary InsuranceLife InsuranceDisability BenefitsTuition ReimbursementDependent and Health Care Flexible Spending AccountsEmployee Assistance ProgramLegal Assistance PlanEEO Employer:SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.SummaryLocation: SeaWorld Parks & Entertainment Corporate - Orlando, FL; Busch Gardens Williamsburg; Water Country USA WilliamsburgType: Full time