Demand Generation & Content Specialist

Role Description

We are seeking a dynamic and results-driven Demand Generation and Content Specialist that has a builder mentality. Ideal candidates will be able to:

• Write a compelling thought leadership article in the morning
• Scope a landing page in Figma by afternoon
• Pull a CRM/Salesforce campaign performance report before EOD

You will report to the VP of Marketing and own demand generation for fullthrottle.ai from lead to post-sale:

• Content strategy
• Email automation
• Paid campaign management and asset design
• CRM operations and reporting

You understand B2B SaaS buying cycles, know how to generate qualified pipeline, and drive demand by creating valuable content that turns prospects into loyal clients. You move fast, need minimal direction, can hold multiple complex workstreams simultaneously, and pivot without losing momentum. If you thrive in owning outcomes rather than tasks and want measurable impact at a high-growth company, this role is for you.

Qualifications

• 3-6 years in demand generation, growth marketing, or content marketing role within B2B SaaS / AdTech / MarTech
• Demonstrated ability to generate qualified pipeline through content, email, and paid channels
• Hands-on Salesforce and CRM campaign management, reporting, lead routing, and data hygiene
• Proven email marketing execution of strategy, copywriting, build, deployment, and performance analysis
• Strong writing across formats: long-form articles, short-form ad copy, website copy, email sequences, and sales collateral
• Technical writing skills, particularly in SaaS/B2B
• WordPress hands-on capability for landing page builds and content updates
• Ability to analyze campaign data, diagnose underperformance, and act on findings

Requirements

• Experience with ActiveCampaign CRM system for automation and lead nurturing
• Background in press relations, media outreach, and awards submissions
• Familiarity with content planning and project management
• Understanding of programmatic advertising concepts: DSPs, audience targeting, identity resolution, attribution measurement
• Comfortable with tools like Adobe Workfront, Asana, Bitly, Monday, Figma
• AI fluency: you know how and when to use tools like Claude, ChatGPT, MidJourney to move faster, and when not to
• Self-directed: you define next steps, manage priorities, and deliver without hand-holding
• Creative range: you can write up to 1,500-word articles and sketch a landing page layout in the same workday
• Analytical instinct: you look at performance data and ask the right questions before drawing conclusions
• Speed with quality: you move fast without cutting corners on what matters
• Pivot-ready: you context-switch between complex workstreams and adapt quickly when priorities shift
• Strong communicator: your writing is clear, and stakeholder updates are proactive