Demand Generation Marketing Specialist

Demand Generation Marketing Specialist Bring your personality to the Malone team! Go-getter. Straight-talker. People person. If that sounds like you, consider joining us for our mission. At Malone, there is nothing we love more than helping people and companies connect to accomplish amazing things. Malone is a private, award-winning company dedicated to providing staffing and recruitment needs to clients across the nation. Ranked on the SIA 2025 Top 100 List as one of the Largest Staffing Companies in the US, it is our pleasure to serve as the workforce resource and to make a positive impact on people's lives. Malone is actively recruiting a determined and creative Demand Generation Marketing Specialist to join our team. The Demand Generation Marketing Specialist will create, edit, and publish recruitment marketing copy and content to support the execution of the company's vision and mission by promoting services and increasing brand awareness. If you are looking to join a family-owned and operated company with a great team environment, room for advancement, and the opportunity to make a meaningful difference, we are hiring a Demand Generation Marketing Specialist for our Corporate office in Louisville, KY! Position Summary: The Demand Generation Marketing Specialist will support demand generation and lead acquisition efforts across our brands. This role will focus on executing and optimizing digital campaigns that drive qualified leads, support sales pipeline growth, and improve overall marketing performance. Location: Louisville, KY 40229 Job Type: Full-time The Responsibilities: Execute digital marketing campaigns across channels such as LinkedIn, Google Ads, and email marketing Build and optimize landing pages to improve conversion rates Support multi-channel campaigns aligned with sales and business development goals Performance Tracking & Optimization Monitor campaign performance and key metrics, including cost per lead, conversion rates, and ROI Analyze results and make data-driven recommendations to improve performance Conduct A/B testing on ads, landing pages, and email campaigns Marketing Automation & CRM Support Assist in managing marketing automation tools and CRM systems (HubSpot, Bullhorn, SourceWhale) Support lead tracking, segmentation, and nurturing workflows Cross-Functional Collaboration Partner with the marketing team to align campaigns with brand messaging and content strategy across brands Work closely with sales teams to support lead generation and pipeline development Coordinate with internal leaders across multiple brands and divisions (Malone Workforce Solutions, Malone Healthcare, Malone Homecare, Family Tree Care Services, AllStaff) Content Development and Promotion End-to-end content development and execution to support lead gen efforts, including but not limited to ad graphics and video content, landing pages, blogs, white papers, and other sales materials as needed. Other Marketing and Sales Support Monitoring and responding to online comments and reviews Support of sales drops through coordination, ordering, and creative development The Qualifications: 24 years of experience in digital marketing, demand generation, or performance marketing Hands-on experience with digital advertising platforms Experience with B2B Marketing is required Strong analytical skills with the ability to interpret data and optimize campaigns Experience with campaign marketing and landing page optimization Both detail and results-oriented with strong organizational skills Highly analytical, strategic, detailed, and structured Critical thinker Valid driver's license Reliable transportation Background check eligibility Perks: Full Benefits Package including health, dental, vision, and life insurance Opportunities for internal advancement Relaxed office environment with casual dress code Fun, results-driven culture Career Development Opportunities Opportunity to work with a talented and driven team to support you Paid Time Off and 11 paid company holidays Partnership with Point University, an accredited institution, to provide tuition discounts 2 Paid Days of Giving Health and Dependent Care FSA options 401K with Company Match Management Registry, Inc. hiring decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. #J-18808-Ljbffr